California Gov. Gavin Newsom keeps telling us how great things are going in the Golden State in angry press conferences, on social media, and on his gaslighting podcast, but I’ve lost count of the number of stories I’ve written about corporations—and residents—fleeing the failing progressive experiment as fast as they can.
The latest is haircare giant John Paul Mitchell Systems, co-founded by Austin resident and billionaire John Paul DeJoria, and the maker of familiar brands like Paul Mitchell, Tea Tree and Neuro. Because I have a wife, daughters, and sisters, I am all too familiar with their products since I’ve shelled out plenty of bucks for them over the years.
Texas Gov. Greg Abbott (R) announced the move on social media Thursday:
Governor @GregAbbott_TX announced John Paul Mitchell Systems will expand their corporate headquarters from California to Dallas County and establish a global product distribution center.
This will create more than $12 million in capital investment.
More: pic.twitter.com/CUVLqnULVi
— Governor Abbott Press Office (@GovAbbottPress) June 19, 2025
The move is expected to give a boost to the local economy. Although an exact location has not been determined, the headquarters would be in Wilmer, a city in Dallas County. It’s unclear what operations would be left in California.
DeJoria said then that he’s interested in bringing the headquarters to the state “because, one, it’s a great place to live — Texas has good family values, and it has a lot of opportunities and assistance to businesses that come here. And there’s a great labor force here of educated, good human beings.”
[…]
In addition to the HQ, a global product distribution center is planned. An estimated 80 new jobs and more than $12 million in investment are expected.
The company was offered a Texas Enterprise Fund grant of $654,000, as well as an $8,000 Veteran Created Job Bonus, to make the move even more attractive.
DeJoria noted the state’s business-friendly atmosphere, something that is famously lacking in the progressive, tax-happy, red-tape-filled Golden State:
DeJoria, with a net worth pegged by Forbes at around $2.9 billion, has built other large consumer-facing businesses such as tequila maker Patron Spirits Co. In a statement, he thanked Abbott and the state “for their warm welcome and support and look forward to contributing to the entrepreneurial spirit and economic growth that make Texas such a special place to do business.”
The move comes in the wake of multiple corporations hitting the freeway in Gavin Newsom’s California in just the last few years alone: SpaceX, Tesla, X, Blaze Pizza, Charles Schwab, Kentucky Fried Chicken, Hewlett-Packard, Chevron, Oracle, and so many more.
Related: Oil Giant Chevron Says Adios to CA After 145 Years, TX Gov. Abbott Invites Them to ‘Drill Baby Drill’
Ouch: Gavin Newsom, Other Blue State Govs Hardest Hit After U-Haul Releases Growth Index for 2023
As Newsom tries to spin his way into being considered a serious candidate for the presidency, the news cycle keeps slapping him in the face with reality.
Breaking: 9th Circuit Issues Stay Pending Appeal in CA National Guard Case, Handing Trump a Big Win
Report: Here’s What Gavin Newsom Was Doing in the Early Days of the Riots As LA Burned (Updated)
DeJoria explains the secrets to his success: hard work, a steely determination, and a refusal to give up. All things that will continue to serve him well in Texas and apparently should have been honored more in California:
How John Paul Dejoria, the founder of Patrón and John Paul Mitchell Systems, got his start pic.twitter.com/ntIDfzNjlC
— CNN Business (@CNNBusiness) April 29, 2018
The Democrat Party has never been less popular as voters reject their globalist agenda.
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