Disney is reportedly desperate to win back young male viewers.
According to Variety, ‘leadership at Walt Disney Studios’ are pressuring Hollywood creatives to find new movies and ‘original concepts’ that will appeal to Gen Z men aged between 13-28.
The push comes as superhero movies from the Disney-owned Marvel have seen a huge decline in recent years.
Other male-skewing fare from Disney, like 2023’s Indiana Jones and the Dial of Destiny, flopped at the box office.
Meanwhile rival studio Warner Bros. has recently produced a number of box office hits for young men, including Superman and A Minecraft Movie, which has grossed close to a billion dollars.
Disney suffered a huge blow this year after the critical and commercial failure of Snow White.
The big budget fairytale, starring Rachel Zegler and Gal Gadot, was savaged by critics.
In addition, the film faced severe backlash for its ‘woke’ changes, and leading lady Zegler’s brazen comments about the original animated film is based off of while promoting the film.
Disney is reportedly desperate to win back young male viewers following ‘woke’ flops like Snow White
According to Variety , ‘leadership at Walt Disney Studios’ are pressuring Hollywood creatives to find new movies and ‘original concepts’ that will appeal to Gen Z men aged between 13-28
While Snow White ignited a plethora of controversies earlier this year, one major criticism from fans was how filmmakers transformed the dwarves into computer-generated ‘magical creatures.’
The decision angered actors with dwarfism, who blasted Disney’s reliance on CGI as ‘absurd’ and ‘discriminating.’
The remake of the classic 1937 animated film Snow White and the Seven Dwarfs film failed to land rave reviews from both fans and movie critics alike.
Daily Mail’s Brian Viner gave Snow White two out of five stars, calling it a ‘painfully muddle-headed affair’ and ‘pallid reimagining,’ but admitted Zegler ‘plainly has oodles of talent.’
‘Disney’s contorted attempts not to offend anyone have somehow managed to offend everyone,’ Viner noted.
Meanwhile, The Guardian’s Peter Bradshaw gave Snow White one out of five stars and called it a ‘pointless’ and ‘exhaustingly awful reboot’ with ‘tiresome pseudo-progressive additions that tie the whole thing in knots.’
‘Where other movies are playfully reimagining the backstories of famous villains, this one plays it straight, but with carefully curated revisionist tweaks,’ Bradshaw wrote.
‘Those otherwise estimable performers Rachel Zegler and Gal Gadot are now forced to go through the motions, and they give the dullest performances of their lives.’
The push comes as Disney’s male-skewing fare, like 2023’s Indiana Jones and the Dial of Destiny (seen), flopped at the box office
Disney suffered a huge blow this year after the critical and commercial failure of Snow White
Despite Snow White’s failure, Disney has still produced a number of blockbuster hits over the last year.
Lilo & Stitch crossed the billion-dollar mark at the box office, as did Moana 2.
They’re also predicted to bank more billion-dollar hits later this year with Zootopia 2 and Avatar: Fire and Ash.
Disney is also enjoying a moderate hit with his new Freaky Friday sequel, Freakier Friday.
The movie, led by Jamie Lee Curtis and Lindsay Lohan, has already grossed double its budget at the box office.
