Post Malone is venturing into new territory with the launch of his eponymous clothing brand Austin Post.
The 30-year-old music artist — born Austin Richard Post — presented the range at a a Paris fashion show on Monday.
Hosted at Karl Lagerfeld’s former residence, the Hôtel de Bourdon – Maison Pozzo di Borgo, the Rockstar hitmaker awed his audience by featuring one of his models on horseback.
He also put his stamp on the spectacle by serving up Bud Light to guests.
Per a statement shared with GQ, the recently appointed SKIMS spokesman is taking on ‘a new creative expression and soulful extension of his identity.’
The inaugural ‘Season One’ collection is called At First Light and was inspired by ‘Dallas western’ and ‘Southwest ranch influences.’
Post Malone is venturing into new territory with the launch of his eponymous clothing brand Austin Post
Hosted at Karl Lagerfeld’s former residence, the Hôtel de Bourdon – Maison Pozzo di Borgo, the Rockstar hitmaker awed his audience by featuring one of his models on horseback
According to People, a press release described, ‘From his Texas roots to the mountains of Utah, his eye was shaped by ranch culture, turquoise, boots, denim, and years immersed in global luxury through music.
‘Drawing on these foundations, the label fuses Dallas’ western heritage with the spirit of the Southwest, reframed through an Americana lens.’
Lucchese Bootmaker, a Texas-based footwear brand, exclusively provided the shoes for the fashion show.
For the triumphant occasion Post wore a light wash denim-on-denim outfit, adding an ivory cowboy hat, brown cowboy boots, and tinted aviators.
It comes after the music artist opened up about his experience modeling for Kim Kardashian’s loungewear label SKIMS.
In August the singer-songwriter stripped off to camouflage boxer briefs for the campaign, displaying his striking weight loss.
In a conversation with GQ, the Texas-raised star explained how he snagged the opportunity to model his underwear in the woods of Utah, where he lives.
He explained about SKIMS’ Cotton Duvet Robe, ‘In Utah, it gets very, very, very cold. And some way or another I found this comforter robe.
‘Whenever I went out to smoke at night, I would always put this on, and it was probably the most comfortable thing I’ve ever worn in my entire life.’
The 30-year-old music artist – born Austin Richard Post – presented the range at a a Paris fashion show on Monday
For the triumphant occasion Post wore a light wash denim-on-denim outfit, adding an ivory cowboy hat, brown cowboy boots, and tinted aviators
He also put his stamp on the spectacle by serving up Bud Light to guests
He added, ‘From there, it just snowballed out of control to the point [where now] I’m naked in the woods. Well, not naked. But you can’t see the underwear anyways. They’re camouflage.’
He gushed, ‘No, it’s awesome. It’s comfortable. It’s really just an amazing deal. I’m really happy and really honored to be a part of this campaign and project.’
And although he struck fans when revealing his trimmed down frame in the new photos, the star joked that he ate ‘a lot of fried chicken’ in preparation for the shoot.
‘I tried to bulk up a little bit. But it didn’t work,’ he said lightheartedly.
Asked if the modeling gig was his first, he answered, ‘Yes, ma’am. It’s terrifying for me.’
