The YOU x Lulu Guinness limited-edition tote, has sparked a buzz worthy of Bond Street - and a waiting list of more than 2,500 shoppers already

The ‘It’ bag of the season? You might think it’s Chloé’s new Paddington, Louis Vuitton’s Speedy or Loewe’s cult Puzzle.

But the accessory getting the fashion crowd queuing this winter is, surprisingly, just £30.

Yes, the YOU x Lulu Guinness limited-edition tote, available to buy with this weekend’s YOU Magazine, has sparked a buzz worthy of Bond Street – and a waiting list of more than 2,500 shoppers already.

A step up from your average bag, it’s made from sturdy cotton canvas and is both fashionable and functional – with secure compartments for your phone and other essentials, plus two useful exterior side pockets.

Lulu Guinness, one of Britain’s most distinctive accessories designers – loved by everyone from the Princess of Wales to Kate Moss – is celebrated for her playful, witty aesthetic.

Since launching her label in 1989, she has become synonymous with statement pieces that blur the line between fashion and art. From her collectible ‘House’ bags to a tiny cage that holds a singing bird or basket of red roses, her creations have graced many a red carpet.

But no mention of the brand would be complete without that iconic £345 lip-shaped clutch. With its bold red lips, this tote carries Lulu Guinness’s unmistakable signature – a clever mix of humour, style and British eccentricity.

Lulu told us: ‘I’m thrilled to be collaborating with YOU magazine. It’s a wonderful opportunity to celebrate bold British creativity and share my iconic designs with a new audience. 

The YOU x Lulu Guinness limited-edition tote, has sparked a buzz worthy of Bond Street - and a waiting list of more than 2,500 shoppers already

The YOU x Lulu Guinness limited-edition tote, has sparked a buzz worthy of Bond Street – and a waiting list of more than 2,500 shoppers already

A step up from your average bag, it's made from sturdy cotton canvas and is both fashionable and functional – with secure compartments for your phone and other essentials, plus two useful exterior side pockets

A step up from your average bag, it’s made from sturdy cotton canvas and is both fashionable and functional – with secure compartments for your phone and other essentials, plus two useful exterior side pockets

With its bold red lips, this tote carries Lulu Guinness's unmistakable signature – a clever mix of humour, style and British eccentricity

With its bold red lips, this tote carries Lulu Guinness’s unmistakable signature – a clever mix of humour, style and British eccentricity

It’s clear that the YOU x Lulu Guinness bag has struck a chord already through the thousands who’ve already signed up to the waitlist.’

This latest collaboration brings Lulu Guinness’s trademark sense of fun straight into the arms of Daily Mail readers. 

It’s also a cherry-red kiss of approval for the Daily Mail’s wildly successful ‘Turn The Tide On Plastic’ campaign, which saw single-use plastic bags drop by an astonishing 98 per cent in a decade.

No wonder the YOU x Lulu Guinness bag is already proving so popular – it’s the kind of bag for life to carry everywhere.

Don’t miss YOU magazine, free inside this weekend’s Mail on Sunday, for details on how to buy it, plus your exclusive £10 discount code or join the waitlist today at mailplus.co.uk/youxlulu.

You May Also Like

Jessica Alba soft-launches Danny Ramirez romance on Instagram with beach getaway pics

Jessica Alba and her honey are Instagram-official. The actress soft-launched her and…

Mum-of-two Liza was the fittest and happiest she’d ever been at 36. Now she’s been given just 12 months to live – and she’s not the only one…

A fit and healthy mum who was suddenly struck with a series…

Democrat Support for Israel Is Beginning to Crumble – HotAir

In the wake of the anti-Israel protests that have been fracturing the…

Director Matthew Vaughn’s Top 9 Frequent Collaborators

Since his filmmaking career began, director Matthew Vaughn has been attached to…