Kris Jenner is proud of daughter Kylie Jenner’s transformation from teenager to beauty mogul, and she never misses an opportunity to praise her youngest’s head for business.
The boss of the Kardashian-Jenner clan, 70, said she helped the 28-year-old Kylie Cosmetics founder get her start during Monday’s episode of the SmartLess podcast, per People.
Jenner told hosts Jason Bateman, Sean Hayes and Will Arnett how Kylie approached her one day in 2015 with the idea of developing her own brand. Kylie was just 17 at the time.
‘She goes, “Mom, I know what I want to do for the rest of my life, and it’s beauty. And I want to, you know, do this Lip Kit, and now you’ve got to take this and run with it and figure out how to make it,”‘ Jenner recalled.
The momager – who recently denied Ray J’s claim that Kim’s sex tape was staged – then revealed she ‘contacted some people’ to bring the idea to fruition and developed a marketing plan with Kylie.
‘I said, “So, what are we doing about the marketing?”‘Jenner recalled telling her daughter. ‘Like, you know, we need an ad in People Magazine, and we need to have a billboard.’
Kris Jenner is proud of daughter Kylie Jenner’s transformation from teenager to beauty mogul, and she never misses an opportunity to praise her youngest’s head for business (pictured in November 2022)
Jenner said she helped the 28-year-old Kylie Cosmetics founder get her start on the latest episode of the SmartLess podcast
The family matriarch said Kylie responded in a calm and collected manner.
‘She goes, “Are we okay, mom? Like, I know what I’m doing. Just relax.” And I said, “I can’t relax. You just spent every dime you’ve ever made on Keeping Up with the Kardashians to start your own brand by yourself with your own money. And I’m a little nervous. Mom’s a little… You know, you’re 17 years old, so what are you doing?”‘
But Kylie convinced her jittery mother that she was up for it and totally prepared.
‘I’ll never forget the morning she launched her brand, which was the first time she disrupted an entire beauty business,’ Jenner continued.
‘She pressed send on the link to go buy this and put a post out. “Go buy my Lip Kit.”‘
Kylie Cosmetics was an instant, huge success from its November 2015 launch with the debut 15,000 Lip Kits, priced at $29 each, selling out in under a minute.
‘I think it was four seconds, and we thought the site crashed because we had to launch, and it was just sold out in seconds. And then we knew, you know. Then it was on,’ Jenner said with pride, adding, ‘She was the first one to do that.’
Kylie used her massive social media presence to promote the brand.
‘I’ll never forget the morning she launched her brand, which was the first time she disrupted an entire beauty business,’ Jenner said of Kylie
Kylie has used her massive social media presence to promote the brand
The savvy businesswoman celebrated Kylie Cosmetics 10-year anniversary with her family at an event last October
The family matriarch said Kylie ‘spent every dime’ she made on Keeping Up with the Kardashians on her beauty brand
The brand took in over $300 million in revenue during its first year and evolved from a small player into a major industry mover and shaker.
By 2018, the brand’s worth had grown to a reported $900 million and Kylie was well on her way to becoming a billionaire.
In 2020, Kylie finalized a deal to sell a 51 percent majority stake in Kylie Cosmetics to Coty Inc for $600 million.
She remained involved in creative and marketing aspects of the company.
Kylie, who has been in a relationship with Oscar-nominated actor Timothee Chalamet for three years, told Vanity Fair that she was stressed out after launching Lip Kits.
She said she couldn’t keep up with the demand.
‘It wasn’t very exciting for me for the first year because I was so stressed out that everyone would harass me on Twitter at the time because they couldn’t get a Lip Kit,’ she said in the interview published on March 11.
‘I couldn’t handle it because I really wanted to just make everyone happy.’
Fans are waiting with baited breath to see whether Kylie joins boyfriend Timothee Chalamet at the Oscars where his film is nominated for nine awards including Best Actor (pictured at the 2024 Golden Globes)
Meanwhile, fans are waiting with baited breath to see whether Kylie joins her man at the Oscars where his film is nominated for nine awards including Best Actor.
Kylie has been glued to Chalamet’s side at other awards shows this season including the Critics Choice awards and the Golden Globes, plus the BAFTA Film Awards in London.
Back in 2025, their steamy PDA at the Oscars drew gazes.
They were photographed sharing an intimate moment as Chalamet whispered in Kylie’s ear and kissed her cheek before taking their seats.
