If Gen Z are so skint, why are we spending so much money on beauty products? SCARLETT DARGAN reveals the TikTok generation is fuelling £2.3bn cosmetics boom

The average spend of a Gen Z woman on beauty and wellness right now is about £6,600. That’s around £500 a month.

In a month when I’m getting my hair and nails done, that figure can easily tip into the four figures for me. 

Watch the video above to find out what we are spending on in particular and why. 

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