Australian shoppers have been left shocked at the the prices of chocolates in supermarkets in the lead up to Easter.
One Woolworths shopper found a 200g Easter egg produced by Cadbury for $20 while another found a pyramid cone of 92 Ferrero Rochers at the supermarket costing $200.
That works out at $2.08 for each chocolate in the cone.
Another shopper at IGA reported finding a 1kg Lindt Easter Bunny for $122.
The shoppers took to Reddit to bemoan the inflated prices, posting: ‘An unmissable Easter deal – Welcome, to the $20 egg.’
While Easter-themed chocolates are often more expensive as the holiday draws closer, inflation and rising production costs have further exacerbated the price.
Easter-themed chocolates have been found in supermarkets at eye-watering prices due to the combination of rising costs of chocolate production and the rising inflation rate
Other social media users expressed shock at the prices of the Easter goodies, with some wondering whether they had been mistakenly priced.
‘Good god. I remember 10 years ago, I asked for the 1kg egg as a joke and it was $25 – and that felt like a stupidly expensive option,’ one shocked user wrote.
‘This, I don’t believe. What in the world is going on? Over a hundred bucks for a Lindt bunny!? In this economy!? Tell ‘em they’re dreamin,’ a second wrote.
‘No, surely that’s a typo,’ a third wrote.
‘They’re just f***ing with us at this point,’ a fourth wrote.
Another user said they had worked at Woolworths during Easter last year and claimed the pyramid cones of Ferrero Rochers ‘don’t sell at all’ and end up being damaged.
A cone of 92 Ferrer Rochers were found at Woolworths priced at $200
The cost of chocolate has jumped after droughts in the world’s largest producer, Ivory Coast, severely hampered production last year
Retail expert Gary Mortimer told 7News that Easter eggs have always cost more than other chocolates due to the cost of producing complex shapes.
Apart from rising inflation, chocolate prices worldwide increased last year after droughts in West Africa’s Ivory Coast hampered production of cocoa.
According to Al Jazeera, the Ivory Coast produces around 45 per cent of the world’s chocolate but only receives around four per cent of the world’s $100billion annual revenue on chocolate sales.
Researchers at Harvard University estimate that, due to climate change, parts of West Africa will be too hot and dry to produce much cocoa by 2030.