Saturday, July 24, 2021

Beyoncé’s new Ivy Park collection, Flex Park: Release time, prices and more

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It’s time to get in formation.

Beyoncé’s new Adidas x Ivy Park collection, Flex Park, is packed with sunny orange designs — including swimwear — and will be available to shop on Thursday, July 22 at 2 p.m. ET on adidas.com.

Inspired by muscle beach culture, the citrus-colored collection features everything the Beyhive needs to go from gym to swim.

While her previous Icy Park collection focused on winterwear, Flex Park includes beach-ready styles, like swimsuits for both men and women as well as athletic shorts, crop tops and bucket hats, with prices ranging from $45 to $75.

All designs are available in sizes XS to XL and 1X to 4X. And for the first time, Beyoncé is releasing unisex slides ($75), perfect for lounging by the pool.


Bey first announced her fourth collection with Adidas last month, and recently staged a pop-up in Soho with a countdown until the release.

Even Jay-Z is getting in on the new designs; while Beyoncé normally sends her collections to celebrity friends like Hailey Baldwin, Reese Witherspoon and Lizzo, this time she tapped her husband to model a neon shirt-and-shorts combo on Instagram ahead of the launch.

The Flex Park collection will be available exclusively on adidas.com on July 22, and in select stores globally on July 23.

Source: Page Six



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