Major deals are springing up at Amazon.
The mega-retailer just announced its third annual Big Spring Sale is happening later this month, bringing can’t-miss seasonal deals across departments.
Scroll on for everything you need to know about the buzzy discounts — and to shop early markdowns now.
What is the Big Spring Sale and when is it this year?
While the price cuts are often just as big as Prime Day and Black Friday, the Big Spring Sale lasts far longer; this year’s is six full days, from March 25 to March 31, 2026.
In the past, deals have spanned categories — from drugstore beauty finds to big-ticket tech items worth the splurge.
Do I need to be a Prime member to shop?
The sale is typically open to all Amazon customers, though Prime members may receive exclusive promotions.
What we expect to be on sale
While we won’t know exactly what’s on sale until early deals begin on March 16, last year we spotted savings on some of celebrities’ go-to brands — from Apple and Beats headphones to beauty buys from Crest, Biodance, L’Oréal Paris and many more.
Are there any early deals?
Though we still have a while before the official event kicks off, Amazon’s everyday deals section is already filled with great prices.
Trendy Queen Basic T-Shirt
Madison LeCroy spotlighted this buttery soft tee in a recent Amazon Live, comparing it to Skims and saying, “It’s super thick, I actually really like it.”
At just under $10, you can’t go wrong.
Pore-fect your skincare routine with this buzzy K-beauty product. Kyle Richards has raved about the exfoliator in several recent Amazon Lives, calling it “really good.”
Alix Earle also featured the medicube must-have in a TikTok, after her dermatologist recommended it to her.
Maybelline Lifter Gloss
Stars’ love for this product is more than lip service. Paige DeSorbo shouted out the Lifter Gloss in a recent Amazon Live, saying it’s “perfect” and she has “every one they make.”
Medicube Mini Booster Pro
Kim Kardashian featured the full-size version of this buzzy beauty device in a Poosh gift guide this year.
“The pore-care mode is my secret for super smooth makeup application,” the Skims mogul wrote of the device, which also offers settings geared towards elasticity, radiance and advanced skincare absorption.
She’s not alone in her love for the gadget, as everyone from Kyle Richards to Alix Earle has posted about it on social media, too.
Eyeing a refreshing gel mask? Paige DeSorbo and Kyle Richards have both included versions of these popular patches in their Amazon Lives.
Bethenny Frankel and Martha Stewart are both big fans of this bronzing buy. The latter star’s makeup artist, Daisy Toye, even told People she goes through “a tube a week.”
“It’s how she gets that dewy look, like she just got a facial,” she explained.
The price-tag on Apple AirTags is low right now, making it the perfect time to try the beloved tracking devices.
Bethenny Frankel loves this smoothing style so much, she told TikTok followers she “got it in every color.”
“The most insane bodysuit ever,” she concluded of the “sculpted” look.
The content creator and former “RHONY” star has also highlighted this lowlighter, calling it her “magic undereye secret weapon” on TikTok.
“There’s something about this product, and I’ve never seen anything like it,” she said of the brightening and color-correcting formula.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
