Historic Deal Announced
Amazon Prime Video has secured a groundbreaking media rights agreement with the NBA, marking an 11-year partnership beginning with the 2025-26 season. This $76 billion deal ensures Prime Video exclusive global coverage for 66 regular-season NBA games, including the opening-week doubleheader and various postseason games.
Expanded Coverage Details
Prime Video will also present exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament. This extended package includes key territories like Mexico, Brazil, and several European countries, featuring prime-time regular-season games each year.
Adam Silver, NBA Commissioner, highlighted,The digital opportunities with Amazon align perfectly with the global interest in the NBA,
underscoring the strategic significance of this deal.
A New Era for WNBA
The WNBA isn’t left behind as it renews its partnerships with Disney, Amazon Prime Video, and NBCUniversal through 2036. This partnership is set to distribute more than 125 WNBA games annually from the 2026 season onward.
Prime Video’s Increased Global Reach
Adding to its already impressive sports lineup, Prime Video will exclusively stream 30 WNBA regular-season games per year worldwide starting in 2026. It will also include key postseason matches such as the Championship Game of the WNBA Commissioner’s Cup presented by Coinbase.
A notable point was mentioned,
– Prime Video Expands Distribution Rights for WNBA League Pass Globally –
The Seattle SuperSonics: A Bittersweet Return
The Seattle SuperSonics were originally founded in 1967 but played their final game on April 13, 2008. Fast forward to today, this new media rights deal reignites the possibility of their return to Seattle.Selling the Sonics as I did is one of the biggest regrets of my professional life.
, said former owner Howard Schultz, underlining the emotional value tied to this franchise.
I should have been willing to lose money until a local buyer emerged. I am forever sorry.
The Legacy Lives On
This moment not only marks a transformative period for sports broadcasting but also signals the potential revival of a beloved team in Seattle. With Amazon’s expanding influence in sports streaming and strategic partnerships, both NBA and WNBA fans have much to look forward to in the coming years.
