One of Australia’s most popular Tim Tam flavours has quietly been discontinued and replaced with a nostalgic new twist.
Food giant Arnott’s has confirmed that its Tim Tam Strawberries & Cream – a fan-favourite launched in 2025 – has been officially axed, making way for a new release inspired by another Aussie classic.
Tim Tams inspired by Iced VoVos are now available at Coles for $6.
The new flavour blends the signature chocolate coating and crunchy biscuit layers of a Tim Tam with the raspberry jam centre and coconut notes that made the Iced VoVo a lunchbox staple for generations.
According to the brand, the move is part of an ongoing push to combine nostalgia with innovation – a strategy that has seen recent flavour crossovers, including the viral Tim Tam inspired by Jatz.
‘Tim Tam Strawberries & Cream was an extremely popular flavour … but this new launch takes our collaboration with Coles to the next level,’ an Arnott’s spokesperson told the Daily Mail.
Francesca Reid, Global Marketing Lead for Tim Tam, added that the team is constantly responding to what fans want – while also trying to surprise them.
‘A lamington Tim Tam has long been on the wish list, but we knew we could go one better,’ she said.
Tim Tams inspired by Iced VoVos are now available exclusively at Coles for $6
The new flavour blends the signature chocolate coating and crunchy biscuit layers of a Tim Tam with the raspberry jam centre and coconut notes that made the Iced VoVo a lunchbox staple for generations
‘This delivers a uniquely Australian twist on indulgence.’
Despite the quiet removal of Strawberries & Cream, many Australians are already embracing the new flavour – with early reactions leaning overwhelmingly positive.
‘Yum, I need these,’ one shopper wrote online.
‘These look like heaven,’ another added, while others immediately began debating the real test: whether they’d hold up in a Tim Tam Slam.
‘But can you do a Tim Tam Slam with them?’ one asked.
Some even called for the flavour to go global.
‘Please bring these to the UK,’ one fan wrote.
Still, not everyone is convinced.
Food giant Arnott’s has confirmed that its Tim Tam Strawberries & Cream – a fan-favourite launched in 2025 – has been officially axed
With its raspberry and cream profile, some pointed out the new release may feel similar to the flavour it replaces – raising questions about whether it’s a true reinvention or simply a nostalgic rebrand.
The launch taps into a broader shift in Australia’s snack culture, where brands are increasingly leaning on nostalgia to drive excitement.
From retro biscuit revivals to unexpected flavour mashups, supermarkets have become a space where familiarity and novelty collide – offering shoppers a small moment of joy in an otherwise routine grocery shop.
For example, another popular snack many Australians grew up eating is making a long-awaited comeback – more than a decade after it quietly disappeared from supermarket shelves.
The Crispy Potato flavour of Ritz In A Biskit has returned to stores across the country after being discontinued in 2015, bringing back a fan favourite that was once a staple of lunchboxes and after-school snacking.
The entire In A Biskit range was pulled from shelves more than 10 years ago, leaving many Australians disappointed when the cult biscuits vanished.
Now, the beloved Crispy Potato variety is finally joining the comeback – alongside an entirely new flavour inspired by Korean sweet and spicy seasoning.
