Easy-to-miss detail in Woolworths logo shocks Australians: ‘You can’t unsee it, this is insane’
- Woolworths customers debated its logo
- Some said it resembles a pumpkin
- Other said the ‘W’ looks like an apple
A revelation about the Woolworths logo has stunned thousands of Aussies.
A sharped-eyed customer claimed the shape of the Woolworths logo is designed to mimic a pumpkin to represent it’s catchphrase, ‘the fresh food people’.
While it’s long been agreed the stylised ‘W’ represents fresh produce, its has often been thought to resemble an apple.
But many Woolies fans agreed it’s flatness makes it look closer to a pumpkin.
Woolworths customers have reignited a 15-year-old debate over what the company’s logo represents
Some Aussies argued the flat shape of the logo means the stylised ‘W’ resembles a pumpkin while others thought it looked closer to an apple
‘You can’t unsee it – it’s definitely a pumpkin,’ one person wrote online.
‘I always thought it looked more like a pumpkin,’ another commented.
A third said: ‘Definitely a pumpkin. A green pumpkin.’
However, not everyone was ready to let go of the apple theory.
‘I always thought it was an apple or a “W”, didn’t realise it was a pumpkin. This is insane,’ one person wrote.
‘It’s not an apple?’ a second asked.
‘I always thought it was an apple,’ another person wrote.
A fourth said: ‘It looks more like a piece of apple peel, making out the initial “W”.’
Other commenters said the logo looked similar to a head of lettuce.
A Woolworths spokesperson told Daily Mail Australia there’s no specific fruit or vegetable the logo mimics.
Woolworths said the logo does represent its fresh produce but that the actual product is up for interpretation
‘We’ve done some digging and this has been debated for the 15 years since the logo was first introduced, so we’re happy to let the internet decide on this one!,’ they said.
What the Woolworths logo represents was the topic of a lawsuit two years after it was introduced in 2007.
Tech giant Apple started proceedings against Woolies in 2009, claiming the “W” logo looked too similar to it’s apple logo.
Woolworths argued at the time its logo is made to represent its fresh produce.
