
Bella Hadid just released a new campaign for her fragrance brand, Orebella.
In a photoshoot for one of the brand’s five fragrances, Window2Soul, Hadid wears little more than the perfume itself.
The model showed off her bronze skin in a totally sheer dress covered in colorful beading, as seen in the campaign itself and also behind-the-scenes snaps shared on Instagram.
She covers her chest in some of the photos, while others rely on strategically placed embellishments to avoid a wardrobe malfunction.
The dress is by British designer Clio Peppiatt, a favorite of celebrities like Taylor Swift, Kim Kardashian, Kendall Jenner and more.
Named the Rainbow Cora Mini Dress ($1,815), it’s currently available on the brand’s website.
With her blond hair blowing in loose curls, colorful, floral drop earrings from Dolce & Gabbana peek out from underneath.
The campaign images feature Hadid in five distinct looks: the beaded dress, white halter top, high-neck yellow coat, off-the-shoulder lace dress and totally sheer black top.
“Every side of you deserves its own scent. Five fragrances that shift with your energy,” describes the brand of the collection.
Though Hadid announced last year that she would be stepping back from modeling, moving to Texas, and starting Orebella.
She continues to model for her own brand and even stepped onto this year’s Victoria’s Secret Fashion Show runway despite her recent struggles with Lyme Disease.