Bethenny Frankel isn’t masking her love for this new beauty buy.
While Olaplex’s Nourishing and Rich Hydration Hair Masks launched just last month, they’ve already scored a rave review from the self-proclaimed “accidental beauty influencer” herself.
“The one thing I never paid enough attention to is the health of my hair,” Frankel said in a sponsored Instagram post last week, dubbing the duo “amazing.”
The “Just B” podcast host started with the Weightless Nourishing Mask, explaining that the fresh formula “prevents snapping.”
She then showed off her glossy hair while holding up the Rich Hydration Mask, which is designed to boost shine and remove frizz.
“My hair quality and shine will be this good after five washes,” she said, calling the products “like feeding your hair.”
She kept the praise going in the caption, writing that her good hair days “have officially turned into great hair weeks.”
Olaplex’s full range has racked up plenty of praise from celebrities (and their stylists).
Billie Eilish once told Harper’s Bazaar she’s an “Olaplex nut,” while Kim Kardashian has reportedly name-dropped the No. 3 Hair Perfector over the years.
“I think so many celebrities love Olaplex because they see firsthand the immediate results after using the products,” celebrity hair colorist and brand ambassador Tracey Cunningham once told Page Six.
“Using a bond-building haircare line like Olaplex … is really appealing to celebrities who need products that can repair visible damage and keep their hair looking healthy,” she added.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
