Cozy Earth's new Valentine's Day pajamas are selling out fast

Plenty of celebrities have fallen in love with Cozy Earth’s super-soft sleepwear.

And with Valentine’s Day almost a month away, the label just dropped three limited-edition, seasonal versions of its famous Bamboo Long Sleeve Pajamas.

If a good night’s sleep is your true crush this year, the line includes both pale pink and seafoam green PJs covered in candy hearts with messages like “bedtime” and “counting sheep.”

Pink pajama set with multicolored heart candies with phrases like "Sanctuary Awaits" and "Sleep Tight."
Cozy Earth

Full-body image of a woman wearing light blue pajamas with pink trim and multi-colored hearts with sleep-themed sayings.
Cozy Earth

For something a bit more subtle, but still on-theme, there’s also a rich-looking pink-and-burgundy striped set.

Collage of a woman wearing pink striped pajamas and a close-up of the pajama top.
Cozy Earth

If any of the above have you saying “be mine,” we’d just recommend shopping swiftly — according to the site, they’re selling fast. (And we saw certain shades from the winter holiday set fly off the shelves in a flash last December.)

Oprah named the original version of the pajamas a “Favorite Thing” in 2019, saying the bamboo viscose blend “doesn’t just feel amazing — it’s breathable and helps regulate body temperature.”

Kris Jenner’s also on board with matching your sleepwear to the season, having gifted her whole family custom Easter-themed versions of the Cozy Earth set in 2024.


Kris Jenner in matching Easter pajamas, surrounded by gift baskets.
Kris Jenner wore the brand’s custom Easter pajamas in 2024. kimkardashian/Instagram

She teamed up with the brand on a social media campaign later that year, wearing a burgundy version of the pajama set and raving that “everything Cozy Earth makes is incredibly soft.”

Both moguls are also fans of the brand’s Bamboo Sheet Set, which Oprah called the “softest ever” on her 2018 list.

Whether treating yourself or shopping for your sweetheart, cozy options abound.


Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.


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