Dakota Johnson hits all the right notes in her new Calvin Klein campaign.
The 36-year-old actress is the brand’s new face for spring 2026, posing in baggy jeans — and nothing else — on a grand piano in one shot.
Directed and photographed by Gordon von Steiner, the shoot follows Johnson through a lazy day at home in a midcentury pad, where she lounges on a sofa, perches on a pool table and stretches out poolside with a book strategically resting on her hips.
In the accompanying video, the “Materialists” star narrates over a voicemail about a movie script she’s just read: “She’s so … wild. That scene, I’ve never seen anything like that before.”
She then dances around a bedroom in low-rise baggy jeans ($149), grabs two pomegranates from the fridge to cover her chest and shuts the door with a cheeky hip bump — closing out with the brand’s new tagline: “Do you have your Calvins on?”
An avid reader who launched her TeaTime Book Club in 2024, Johnson looked right at home in the poolside shot, sunbathing in the brand’s Icon Cotton Modal Ultralight Balconette Bra ($52) with a novel perched across her lap.
The images also put her various tattoos — including the “acta non verba” ink on her bicep, a Latin phrase meaning “actions not words” that she once called “too serious” on the “Late Late Show” — on full display.
“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” Johnson said. “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
Despite her well-documented love of naked dresses on the red carpet — “I really don’t care,” she told Vogue Germany last October of critics who say her looks are “too sexy” — the Calvin Klein shoot is Johnson’s raciest campaign to date.
The daughter of Don Johnson and Melanie Griffith joins a long line of famous Calvin Klein faces. Just weeks before the campaign’s launch, she sat front row at the brand’s fall 2026 NYFW show, seated between Brooke Shields — whose 1980 “Nothing comes between me and my Calvins” tagline made advertising history — and Blackpink’s Jennie.
