Diet Coke fans have gone wild after limited edition pink cans launched in a popular UK supermarket – and it’s all for a good cause.
The popular sparkling Coca Cola drink has been rolled out by Asda as part of the Tickled Pink breast cancer awareness campaign and, unsurprisingly, the pastel pink packaging has sent social media into overdrive.
Cola fans can get their hands on the cans at Asda, both in-store and online, including through its first-ever charity TikTok Shop.
Videos of the pink cans have been flooding social media platforms including TikTok, with fans urging others to ‘run, don’t walk’ to get their hands on the aesthetically pleasing beverage.
The pink products have been created to raise awareness of the importance of breast checking during Breast Cancer Awareness Month this October.
All proceeds from the sales in store and online will go straight to Asda’s Tickled Pink charity partners, Breast Cancer Now and CoppaFeel!
Taking to social media, Diet Coke lovers who picked up boxes of 24 cans said they were ‘obsessed’ with the hot pink colour and the new design, which includes a heart in the classic Coca Cola font.
TikTok user @Milliegrims showed off her haul in the passenger seat of her car, declaring that she was ‘obsessed’, and telling her followers to ‘run to Asda’. She added: ‘And for such an amazing cause!’
Diet Coke fans have gone wild after limited edition pink cans (pictured) launched in a popular UK supermarket
Other excited fizzy drink fan was keen to find out more and asked: ‘What flavour Is it? Another added: ‘It’s normal Diet Coke I think but it’s for breast cancer awareness.’
Someone else joked: ‘I don’t even like Diet Coke but I want pink cans,’ while another person confessed: ‘I bought three bulk packs.’
Food reviewer @offthe_shelf, also took to TikTok to urge their followers to ‘run don’t walk’ to pick up the 24 pack, retailing at £11.05.
Asda has also given other popular products a pink makeover for the month of October, including Yorkshire Tea and Mr Kipling with pink packs of 160 teabags and six Viennese Whirls.
Also transformed are Nescafe cappuccino sachets, chicken Super Noodles, Candy Kittens’ Eton Mess sweets, chicken and mushroom Pot Noodles, chocolate digestives and even jars of Marmite.
Shreddies breakfast cereal, Shloer Pink Bubbly, raspberry Jammie Dodgers, Itsu’s bao buns and Fray Bentos’ steak and kidney pies have also been given a rose-coloured pop of colour.
Australian singer Kylie Minogue, who herself has battled breast cancer, gave a touching nod to the charity with a small pink heart on limited edition bottles of her rosé.
Asda has ensured that 15 per cent of the Tickled Pink product range carry a breast check message on pack.
One TikTok user, who went by the name @Milliegrims showed off her haul, strapping it in to her front passenger seat and giving it a loving tap before driving off
‘Obsessed!! and for such an amazing cause!’, Millie wrote, before telling her followers to ‘run to Asda’
Videos of the pink cans have been flooding TikTok, with fans urging others to ‘run, don’t walk’ to their nearest Asda
Many rushed to the comments with questions about the product, while others revealed they have already nabbed theirs
Other items which have switched to pink packaging for October include Queen Pot Noodle Chicken and Mushroom (pictured), chocolate digestives and even marmite
Itsu’s Bao Buns (pictured) and Fray Bentos Steak & Kidney Pie have gone rose-coloured with a portion of all sales going to Asda’s charities
For example, drinks brand 7UP includes a ‘drink lemons, check your melons’ message and household favourite Kit Kat lead with ‘Have a break, Have a check.’
Since 1996, Asda’s Tickled Pink has stood shoulder-to-shoulder with Breast Cancer Now and CoppaFeel!, raising money for lifesaving research and funding vital education.
Emma Betts, Asda’s National Charity Partnerships Manager said: ‘We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink.
‘It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household products and clothing items.
‘This is an exciting year as we launch a first ever charity TikTok shop for Tickled Pink but also, it’s a celebration of raising over £100 million over the last 29 years.’
Head of FMCG at TikTok Shop UK, Matt Beane, said: ‘We are delighted to have Asda on TikTok Shop for its launch of the exclusive Tickled Pink bundle.
‘It’s great to see so many iconic brands in one bundle turn pink for Breast Cancer Awareness Month, supporting an incredible cause.’
