Rhode’s latest accessory promises to be just as popular as its viral phone case.
In a campaign to promote her new Lemontini Peptide Lip Tint Wednesday, Hailey Bieber posed in a black bikini accessorized with a custom gold belly chain adorned with the name of her billion-dollar beauty company.
The nifty piece is designed specifically to hold Rhode’s popular peptide lip treatments — and while it’s unclear whether it’ll be produced for sale, Bieber’s fans are already begging for their own.
“Girl that belly chain with the peptide lip tint is too iconic omagash! 👏👏👏 Marketing always slays!!!!” one commented on Rhode’s Instagram post.
“hello the rhode belly chain??? Need,” another added.
“please release the waist chain too!!” a third wrote.
“lemontini is a shimmery, sheer gold gloss that smells like a sweet, citrusy lemon cocktail,” Rhode captioned the Instagram post announcing the launch.
“packed with nourishing skincare ingredients, our formula quenches dry lips with hydration—perfect for hot, sunny days.”
Bieber has a track record of pioneering one-of-a-kind beauty-focused products, such as the aforementioned Rhode phone case, which was released last February.
Husband Justin Bieber even copied the genius invention for his new fashion line, SKYLRK — but instead of cradling lip gloss, his is meant to hold a joint.
“Workin on the moldingggggggggggggg please approve this idea @haileybieber lmfao,” Justin captioned an Instagram post showcasing his creation.
According to another Instagram carousel, it seems Rhode’s fan-favorite phone case will be dropping in the same sunny lemontini shade.
The businesswoman’s new belly chain follows Rhode’s billion-dollar deal with E.l.f., which was announced at the end of May.
“The $1 billion deal is comprised of $800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year timeframe,” a press release stated.
