Coles has brought back its free European glassware collectables program – just in time for the season of at-home entertaining.
Customers at Coles and Liquorland will have the chance to get their hands on the quality Schott Zwiesel European glassware range, simply by earning points each time they spend over $20.
Building on the popularity of the Schott Zwiesel collectables first released at Coles in 2022, this year’s range features seven quality glassware pieces to collect.
The 2025 collection features returning classics in the short and large tumblers, red and white wine glasses and elegant champagne flutes.
There are also two exciting additions to this year’s Schott Zwiesel European glassware collectables: gin and tonic glasses and a sleek carafe.
The promotion commences from September 17, with Coles and Liquorland customers able to earn glassware credits when they spend $20 or more in a single transaction – whether it’s in store or online.
To earn these glassware credits, all shoppers need to do is scan their registered Flybuys when they make a purchase and start collecting points.
To keep track of earned glassware credits, simply check the balance on the Flybuys App or online. The balance also prints out on the bottom of a Coles or Liquorland receipt.
Coles have brought back their free European glassware collectables program, giving customers the chance to earn points to redeem for quality Schott Zwiesel glassware pieces
This year’s Schott Zwiesel glassware collectables range at Coles features seven quality glassware pieces to collect, including champagne flutes (left), both short and large tumblers (centre) and trendy gin and tonic glasses (right)
Once shoppers have collected enough credits, they can redeem these for the European glassware range – and it’s absolutely FREE. This can be done both in-store at Coles or online.
A full list of the points required to redeem each European-made glassware items is below.
All pieces in the range have been crafted using Schott Zwiesel’s Tritan® glass protection technology and all the glasses come in sets of two.
To fast-track your glassware collection, bonus glassware credits are available on more than 1,500 Coles and Liquorland products.
Some of the participating brands offering bonus glassware credits include select products from Barilla, Earthwise, Nescafe, Glad and Jacobs Creek, as well as own brand products from Coles Finest, Smithy’s, Loch Lomond and Canard-Duchêne.
Alternatively, customers who haven’t accumulated quite enough points for a particular coveted glassware piece can supplement their points with a cash payment.
For example, the carafe can be earned for free with 48 credits – or – it can be purchased with 24 credits plus an additional $24 payment.
Coles Chief Customer and Digital Officer, Michael Courtney, said the free glassware promotion is ideal for those planning on entertaining over summer.
‘We’re giving our customers access to quality European glassware just by doing their regular grocery shop,’ Michael said. ‘[P]erfectly timed for summer gatherings and festive celebrations.’
‘Whether you’re toasting with Champagne, savouring a bold Cabernet over dinner, or mixing cocktails in the backyard, our latest collection offers the perfect glass for every occasion.’
The Coles spokesperson added that they were proud to once again partner with designer glassware brand Schott Zwiesel, giving shoppers a chance to either add to their pre-existing collectables from past years, or start a new set.
‘Whether you’re building a complete set or mixing and matching for your table, this collection elevates any home entertaining experience with beautiful glassware that’s sure to impress,’ Michael said.
Customers will have the opportunity to earn glassware credits from September 17 until January 6.
The opportunity to earn points and redeem them for designer European glassware items comes right in time for at-home entertaining season
Glassware credits can then be redeemed until January 13.
This year’s free glassware collectables promotion comes on the back of new research from Coles that revealed that one in four Aussies prefer to enjoy a drink at home, rather than going out.
The Aussie supermarket’s latest survey also revealed that classic cocktails like Margaritas, Mojitos, and Gin & Tonics top the list as the nation’s favourite tipple.
