Get ready to meet MAGA’s newest it girl: Isabelle Redfield.
The social media star, 25, has gained a legion of followers for often flaunting her lavish lifestyle online.
Her daily endeavors include mingling with top politicians, attending elite events in Washington, D.C., and jetting off on lavish getaways.
She also often dishes out fashion advice on her wildly popular, far-right publication The Conservateur – which has been hailed as ‘the Vogue for conservatives.’
Just as Fox News and Newsmax took on CNN and Truth Social challenged Twitter, The Conservateur is taking on the fashion world – one ‘trad wife’ look at a time.
Unlike its mainstream counterparts, the lifestyle and fashion site – whose accompanying podcast, Sincerely American, launched last month – embraces cultural conservatism, Christian nationalism and anti-‘woke’ rhetoric.
Redfield, originally from San Francisco, co-founded the immensely popular site back in 2020 with her pal Jayme Chandler Franklin.
She had a passion for politics from a young age and, as a teen, she created the political club at the elite private school she attended in California.
Get ready to meet MAGA’s newest it girl: Isabelle Redfield
The social media star, 25, has gained a legion of followers for often flaunting her lavish lifestyle online
She headed to the Southern Methodist University for college, graduating with a degree in political science in 2021.
Over the years, she has had roles with the ‘United States Senate, Fox News, the Republican National Committee, the Trump Campaign and the White House,’ per her bio.
She and Franklin came up with the idea for The Conservateur after feeling like the Trump women weren’t getting enough respect or attention in fashion magazines.
‘A lot of us on The Conservateur really admired the beautiful women who worked for Trump. And they never got their due in the fashion media,’ she told Politico.
‘We were outraged that one of the most beautiful first ladies in American history did not have her time to shine as had been done before in Vogue. So we ditched our subscriptions and got to writing.’
She added to the New York Post, ‘There are so many conservative women who are just not represented by the likes of Vanity Fair, Vogue, Cosmopolitan, Glamour. People are rejecting it, and they’re coming to us.
‘Our main components are faith, freedom, family and friends. We’re concentrating on uplifting young women. We want to be builders, not wreckers.’
Since they started it in 2020, The Conservateur has become a massive phenomenon and is now the go-to news outlet for young, conservative women.
Her daily endeavors include mingling with top politicians, attending elite events in Washington, D.C., and jetting off on lavish getaways
She also often dishes out fashion advice on her far-right publication The Conservateur – which has been hailed as ‘the Vogue for conservatives’
Redfield (seen with JD Vance), originally from San Francisco, co-founded the immensely popular site back in 2020 with her pal Jayme Chandler Franklin
It covers a range of topics from celebrity news to fashion and makeup tips, delving out advice on how to dress ‘classy’ or channel the ‘polished and powerful’ style of the Trump women.
The outlet didn’t miss an opportunity to deride Taylor Swift and her new album The Life of a Showgirl as ‘raunchy’ and ‘vulgar.’
According to its website, the brand is designed to ‘restore long-lost moral and aesthetic refinement’ and ‘capture America’s quintessential style and traditions’ through ‘elegant design and prose.’
‘No matter the story or subject, The Conservateur delivers thoughtful commentary and insightful analysis,’ reads the site.
‘We continue to create beautiful products that reflect American greatness so women everywhere can wear their values on their sleeve.
‘For our followers, The Conservateur is a confidant as much as a bold, contrarian voice.
‘Dedicated to timeless truths, our project transcends politics to provide a nostalgic oasis, a spirited salon, and a community for women who aspire to become the best versions of themselves.
‘With its steadfast commitment to excellence, faith, and virtue – even when it’s not in vogue – The Conservateur’s runway is limitless.’
She and Franklin came up with the idea for The Conservateur after feeling like the Trump women weren’t getting enough respect or attention in fashion magazines
The Conservateur now has hundreds of thousands of followers on Instagram and raked in a whopping 1.7 million page views in 2024
In addition, The Conservateur recently launched its own podcast called Sincerely American, starring Franklin and Camryn Kinsey
The Conservateur now has over 300,000 followers on Instagram and raked in a whopping 1.7 million page views in 2024.
It’s followed by Ivanka Trump herself, and Lara Trump did a stunning photoshoot with the publication back in August.
It also sells its own merchandise, including a hot pink ‘Make America Hot Again’ hat for $45 and a Conservateur crewneck for $50, amongst other things.
In addition, The Conservateur recently launched its own podcast called Sincerely American.
Starring Franklin and Camryn Kinsey – the conservative Christian activist who famously fainted during an on-air guest appearance on Fox News last spring – it’s aimed, in their words, to ‘spark a countercultural revival among Gen Z women.’
