An exaggerated pout, a wrinkle-free forehead and an almost masculine, pointed jawline. All these looks and more were once coveted by modern women.
However, now a new ‘quieter aesthetic’ is emerging, according to cosmetic experts. The ‘Old Money face’ trend sees people prioritise preserved movement, luminous skin and soft contouring rather than ‘obvious enhancement’.
Instead, those ditching a ‘New Money’ look for the latest preference should show restraint, concentrating on ‘proportion and polish’ and preserving individuality.
The shift towards the ‘quiet luxury’ appearance comes as clinics report rising demand for discreet collagen stimulation, conservative toxin placement and undetectable tweaks.
So, with looking effortlessly put together now the ultimate status symbol, which celebrities are embracing an ‘Old Money face’ (and which are not!)…?
Those with an ‘Old Money face’
Hailey Bieber
Hailey Bieber, pictured left, and Sofia Richie, pictured right, both boast an Old Money face, according to experts
Dr Richard Devine, founder of the Devine Clinic, said: ‘Hailey Bieber’s aesthetic is built around luminous skin, soft contour and proportion rather than projection.
‘Lips remain balanced with the rest of her features, and movement is preserved – the overall effect is polished but restrained. It’s skin-first refinement, not overt sculpting.’
Sofia Richie
Hailey Bieber, pictured left, and Sofia Richie, pictured right, both boast an Old Money face, according to experts
‘Often cited as the poster girl for quiet luxury, Sofia Richie Grainge’s look prioritises clarity, symmetry and understated elegance,’ Dr Devine said.
‘Minimal contour and natural lip shape create harmony rather than drama. The beauty reads effortless and generational rather than trend-led.’
Margot Robbie
Margot Robbie has an an Old Money face, according to experts, because of her timeless look
Dr Devine said: ‘Margot Robbie’s features appear balanced and timeless, with subtle definition rather than exaggerated volume.
‘Nothing dominates the face. The aesthetic feels cohesive, softly structured and camera-ready without looking engineered.’
Rosamund Pike
Margot Robbie, pictured left, and Rosamund Pike, pictured right, also both have an Old Money face, according to experts
‘Clean lines, minimal enhancement and expressive movement define Rosamund Pike’s look,’ revealed Dr Devine.
‘The emphasis is on refinement and proportion, not contour-heavy transformation. The result feels composed and controlled rather than dramatic.’
Amal Clooney
Amal Clooney, pictured left, and Lily Collins, pictured right, both have an Old Money face, experts claimed
Anastasia Koles, the founder of ALTA Clinic London, said: ‘Amal Clooney’s aesthetic centres on polish and proportion.
‘Strong natural features are enhanced subtly rather than amplified. The balance between structure and softness gives a quietly powerful, expensive finish.’
Lily Collins
Amal Clooney, pictured left, and Lily Collins, pictured right, both have an Old Money face, experts claimed
‘Lily Collins is known for her defined natural features that remain expressive and harmonious,’ said Anastasia.
‘There is clarity and restraint in the overall look – skin quality and balance take priority over visible augmentation.’
The sculpted ‘New Money’ face
Christina Aguilera
Christina Aguilera, pictured left, and Kylie Jenner, pictured right, have sculpted ‘New Money’ faces, the experts claimed
Dr Devine said: ‘Christina Aguilera is often associated with high-glam red carpet styling, fuller lips and defined contour.
‘Her aesthetic embraces visual impact, with emphasis on smoothness and structure. Her look leans into polished perfection – high-definition skin, statement features and a finish that reads dramatic rather than understated.’
Kylie Jenner
Christina Aguilera, pictured left, and Kylie Jenner, pictured right, have sculpted ‘New Money’ faces, the experts claimed
‘Kylie Jenner is known for fuller lip volume and pronounced cheek definition,’ Dr Devine said.
‘The look is bold, highly polished and intentionally sculpted. Strong contour and seamless smoothness create a face that photographs strikingly and feels deliberately constructed rather than softly natural.’
Khloé Kardashian
Khloe Kardashian, pictured left, and Megan Fox, pictured right, also boast a ‘New Money’ look, according to the experts
‘Khloe Kardashian’s aesthetic evolution has included stronger contour and enhanced structure, creating a defined, high-impact appearance designed for maximum visibility,’ claimed Dr Devine.
‘The overall effect prioritises sharp lines and sculpted symmetry over subtle blending.’
Megan Fox
Khloe Kardashian, pictured left, and Megan Fox, pictured right, also boast a ‘New Money’ look, according to the experts
Anastasia said: ‘Megan Fox boasts a sharper symmetry and defined contour to create a striking, sculpted look.
‘The aesthetic reads dramatic and intentional rather than understated. Smooth skin and enhanced structure give a high-gloss, high-definition finish.’
Lindsay Lohan
Lindsay Lohan, pictured left, and Naomi Campbell, pictured right, also boast a ‘New Money’ look, according to the experts
‘Lindsay Lohan has often been photographed with fuller lips, smooth complexions and a more visibly refined structure in recent years,’ said Anastasia.
‘The aesthetic leans toward polished glamour and noticeable definition rather than soft restraint. The overall impression is sleek and elevated, with clarity and contour taking centre stage.’
Naomi Campbell
Lindsay Lohan, pictured left, and Naomi Campbell, pictured right, also boast a ‘New Money’ look, according to the experts
‘Naomi is known for ultra-polished, high-definition runway glamour,’ explained the expert.
‘The aesthetic leans into sharp structure, flawless smoothness and commanding presence rather than softness or understatement. The finish is powerful and camera-ready, designed for maximum visual precision.’
