Jenna Bush Hager is officially making her foray into the scripted television space.
On Tuesday, it was announced that the Today show star, 44, is set to executive produce the upcoming NBC drama Protection in a career first.
Created by Gossip Girl reboot showrunner Josh Safran, Protection explores the mysterious death of a US Marshal.
The project comes under the first-look deal Bush Hager’s production company Thousand Voices has with Universal Studio Group.
‘When a U.S. Marshal falls in the line of duty, a seemingly cut-and-dry case turns into a deadly conspiracy as a family of law enforcement agents become the target of a mysterious assassin,’ the synopsis reads.
‘Bridging personal differences and crossing professional boundaries, the Thornhill family must use the expertise from a lifetime of protecting civilians and politicians to protect one another and bring the killer to justice… even if it means betraying their sworn code.’
Protection is the second pilot order from NBC this year, following a reboot of The Rockford Files.
Bush Hager celebrated the greenlight news on Instagram and shared a screenshot of Deadline’s report.
Jenna Bush Hager is set to executive produce a drama for NBC in a career first
The Today show host has teamed up with showrunner Josh Safran on the upcoming show
‘What a day!!!’ she wrote alongside a heart-eyes emoji.
Safran also marked the momentous occasion on his Instagram Story and wrote: ‘This was as much a surprise to me as it is to you!’
Bush Hager’s Thousand Voices, which launched last year, is a media company and global community ‘driven by the power of story and connection.’
‘We believe in the power of storytelling to bring us together and to show us all different perspectives,’ Bush Hager said in a video on the company’s official Instagram account.
‘It has the true power of empathy in film, television and publishing.’
Besides her new television endeavors, Bush Hager is a longtime member of the Today show team having joined the fold in 2009.
She has co-hosted the fourth hour since 2019 and originally presented the program with Hoda Kotb until her departure in January 2025.
This Monday marked the beginning of a new era for the show with Bush Hager now hosting with Sheinelle Jones under the title, Today with Jenna & Sheinelle.
Bush Hager currently co-hosts Today with Jenna & Sheinelle alongside Sheinelle Jones
Bush Hager launched her production company Thousand Voices last year
Bush Hager is also the founder of the book club #ReadWithJenna which she launched in March 2019.
Last January, Bush Hager announced her own publishing imprint with Thousand Voices and Random House Publishing Group.
‘Our mission is to find emerging talent,’ she said on the Today show.
‘We’re reading across genre, across the globe. The books are so fun to read. I wanted to fall into every single one of these. I’m obsessed.’
