As parts of Australia freeze their way through a chilly winter, a new cosy heating device has caught the attention of shoppers.
The Kmart Flame Effect Fireplace Heater, $79, is currently being snapped up because it not only provides lovely spatial warmth, but also has a stylish vintage aesthetic.
The heating unit looks like a classic miniature fireplace, and even features a realistic LED log flame inside it that mimics a roaring flame.
These design elements are in stark to most freestanding plug-in heaters, which tend to be unsightly, boxy and rudimentary in appearance.
Unsurprisingly, the imitation fireplace heater is currently sold out online. Many Kmart stores also list that they have low or no stock of the popular item.
The delightfully designed heater is already a winner with Kmart shoppers, and has earnt a 4.6 stars rating on the mass retailer’s website.
‘Perfect for creating the cutest atmosphere for chilly evenings,’ read one review.
‘Warms the room quickly and looks good,’ confirmed another.
Amid a brisk winter, some shoppers have managed to snap up the popular Kmart Flame Effect Fireplace Heater, $79
The log flame effect, which is adjustable in brightness via a dial control, was also highlighted in many of the reviews.
Happy customers were particularly taken with the way the fire effect could be used ‘without the heater’ to create a softly lit atmosphere.
‘Fantastic warm flame effect makes the room cosy,’ said one reviewer.
The freestanding heater has two power heat settings: 900W or 1800W, as well as a thermostat control for each mode.
The electrical item also has a number of safety features including overheat protection, a tip over switch and a safety thermal cut-off device.
A recent video showing a Brisbane woman installing the Kmart fireplace heater in her cabin has been viewed over 134,000 times.
Artist Phoebe Hofsteede recently demonstrated how the ‘faux fire place heater’ added ‘such cute ambiance’ to her artist cabin retreat.
In the video, the photographer unboxed and assembled the Kmart buy before setting it up in the corner of a room.
Reviews of the Kmart buy were especially taken with the atmospheric LED log flame effect, which was adjustable for brightness and could be used even without the heater turned on
One happy customer shared a pictured of the freestanding heater in operation in their lounge room, praising it for ‘creating the cutest atmosphere’
The 33-second video, which has received thousands of likes, showcased how effortlessly the heating unit fit into her eclectic space.
Among the thousands of comments were messages taking delight with how the heater looked inside Phoebe’s cabin.
‘What a cozycore vibe,’ read one reply.
‘Aesthetically pleasing,’ added another.
‘I love the burning flame, just looks like it’s a fire place,’ wrote a third.
Several commenters also chimed in that they had the same one, praising it as ‘such a good little heater’.
‘This is the best purchase ever and I love her in my little villa,’ read one reply.
But amid a cost of living crisis, many commenters expressed concern about the heating device chewing through power and hiking up electricity bills.
Another Kmart Australia item that has gained attention this winter is the retailer’s $27 slip-on heated foot warmer
‘We used to have this and I loved it, my husband got rid of it, apparently our electric bill went up.’
‘I want one so bad but I’m worried about the electricity bill,’ added another.
Heaters aren’t the only Kmart device shoppers are investing in to stay warm this winter.
The recently launched Kmart Heated Foot Warmer, $27 has also won over shoppers.
The unusual buy has been dubbed an ‘instant win’ on chilly mornings and as a sneaky addition under office desks.
Sold in a sleek grey, the cosy slip-on device find has adjustable heat settings (three) and gently warms the feet, aiding with both relaxation and circulation.
It also has a long USB cord for ease of use, overheat protection and is USB powered so it can be used almost anywhere.
