Krispy Kreme has launched a limited edition collection of doughnuts – inspired by Harry Potter and the Hogwarts School of Witchcraft and Wizardry.
The range, which hit shelves in the UK on August 18 and will be available for a limited time, has four different flavours – representing the four Hogwarts houses, all retailing from £3.49 – in addition to one speciality option, which costs £3.99.
They include the Gryffindor Doughnut, which is filled Biscoff Kreme and topped with red icing, biscuit crumble and the Gryffindor crest.
The Slytherin is an Original Glazed doughnut with chocolatey and green frosting swirl, dark crumb, silver sugar and a Slytherin crest.
Meanwhile, the Hufflepuff Doughnut is another filled treat – this time with Caramel Kreme – topped with chocolate drizzle, cookie pieces and the Hufflepuff crest.
Finally, the Ravenclaw features an Original Glazed doughnut, which is dipped in blueberry flavour icing, and topped with sprinkles and the Ravenclaw crest.
In addition, there is one speciality ‘one-of-a-kind doughnut celebrating the Hogwarts houses’ on offer.
According to the brand: ‘The new specialty Sorting Hat Doughnut is a surprise house coloured Kreme Kreme, representing one of the four Hogwarts Houses, dipped in chocolatey icing sprinkled with gold stars, and topped with the Sorting Hat piece. Take a bite to see which house you will reveal.’
Among the social media creators who sampled the sweet treats online was Ishan (who uses the handle @ishxn.a). He described the partnership between the doughnut brand and the franchise as ‘the collaboration of the century’
The Sorting Hat doughnut is sold separately in a limited-edition specialty box exclusive to Krispy Kreme shops only, while stocks last.
Accompanying the sweet treat range is a line of Golden Snitch drinks.
These include the golden caramel toffee inspired Golden Snitch Latte (from £4.69), the Golden Snitch Ice Latte (from £4.69) and Golden Snitch Shake (from £5.49), topped with whipped cream, cookie crumble and gold sugar.
The Golden Snitch drinks are available in Krispy Kreme shops only while stocks last.
Speaking about the range, Alison Holder, chief brand and product officer for Krispy Kreme said: ‘We’re channeling the beloved magic of Harry Potter and the Houses of Hogwarts for a collection that is truly bewitching.
‘But the magic is fleeting, and so are these doughnuts, so don’t miss your chance to try them!’
Fans on Instagram seemed to be excited about the new offering, with one writing: ‘Can’t wait to try these! I might be a Gryffindor but the Slytherin one looks amazing!’
Another wrote: ‘How to order or where to get this ? Im underneath the spell of this duo of donuts and hogwarts.’
TikTok creator @heymazz (pictured) picked up the range of limited edition Harry Potter doughnuts
Krispy Kreme has launched a limited edition range of Harry Potter- themed doughnuts which are available now
In a similar vein, one Instagram user said: ‘Harry Potter themed doughnuts?! We’re obsessed.’
‘Obsessed with these!! ‘ said another. ‘Been trying to find a sorting hat one but haven’t been successful yet. I will not give up.’
A further Instagram user simply wrote: ‘I am EXCITED.’
Similarly, the doughnuts were popular among TikTokkers, with numerous sweet-toothed creators reviewing them.
Among them was UK-based creator Ishan, who uses the handle @ishxn.a.
In his video about the limited edition Krispy Kremes, he described the partnership between the doughnut brand and the franchise as ‘the collaboration of the century’.
He continued: ‘The Gryffindor one has Biscoff cream inside with Biscoff pieces.
‘I’m so excited to try this, because me and Biscoff are inseparable.’
A number of fans took to Krispy Kreme’s Instagram to comment on the brand’s post announcing the collaboration – with many excited about the limited edition treats
Biting into the doughnut, he described the flavour as ‘insane’, adding: ‘I’m in heaven. I’m in literal heaven right now.’
Meanwhile, TikTokker @heymazz tried the Sorting Hat Doughnut, hoping to reveal red filling representing Gryffindor in her video on the platform.
She was pleasantly surprised to find that the filling (which can be any of the four colours) was indeed red.
Sampling bites from other flavours, she described the doughnuts as ‘yum’.
The Harry Potter doughnuts are available individually and in custom-designed multi packs in-shop and for pickup or delivery via Krispy Kreme’s app and website, and third-party retailers.
