It was a case of ‘Boss it like Beckham’ in Milan yesterday, as David Beckham made an appearance at the Hugo Boss show.
Proving that it’s not just women who have a penchant for dyeing their hair darker during the autumn months, he also debuted a deeper brown hair colour, as well as a noticeably darker beard.
Unlike his 23 year-old son, Romeo – who made his London Fashion Week debut in the H&M show last week – the 50-year-old ex-footballer didn’t take to the catwalk, but watched the show from the front row. Dressed in a chocolate brown velvet suit and black polo neck jumper, his look was reminiscent of the Milk Tray Man. All that was missing was a purple box of chocolates.
But, with a multi-million pound deal under his belt as a brand ambassador for Boss, Beckham is sweet enough already.
As well as being the face of Boss’s autumn/winter 2025 ad campaign, he has also co-designed a second capsule collection for the German brand. Hours before the show, he posted a shirtless selfie to his 88.1 million Instagram followers, in which he was pictured reclining on his hotel balcony while taking in the views. ‘I promise I’m wearing BOSS,’ he wrote, signing off with a boxer short emoji.
It was a case of ‘Boss it like Beckham’ in Milan yesterday, as David Beckham made an appearance at the Hugo Boss show
Daniel Grieder, David Beckham and Oliver Timm attend the Boss fashion show during the Milan Womenswear Spring/Summer 2026
Boris Becker, 57, wore a lilac suit and was accompanied by his pregnant wife, Lilian de Carvalho
The world of sport was further represented by Boris Becker, 57, who wore a lilac suit, and was accompanied by his pregnant wife, Lilian de Carvalho, as well as sports presenter Alex Scott, 40, and her partner, the singer Jess Glynne, 35.
Both looked chic in neutral-hued Boss tailoring. White Lotus actress Meghann Fahy also looked lovely in an oversized three-piece navy blue suit – by Hugo Boss naturally.
