Meghan Markle’s As Ever rosé wine is now available for purchase for a steep price – but it is already sold out.
On Tuesday, the sales for the wine went live, with customers able to purchase three bottles for $90, six bottles for $159, and 12 bottles for $300.
If you bought the six bottle package, Meghan promised that you were receiving 12 per cent off, while a 12-pack gets you a 17 per cent saving.
Daily Mail exclusively revealed this week that the alcoholic beverage is made by Fairwinds Estate, a California winery that creates bespoke wines for celebrities, as they’ve now added Meghan to their list of clients.
When FEMAIL in New York went to purchase a bundle of the wine, we weren’t asked for proof of ID – only our birthday.
In New York State, there are strict rules about the shipping of wine, as ‘manufacturers in other states can make direct shipments of wine, distilled spirits, cider, mead, and braggot to New York residents with an Out-of-State Direct Shipper’s License,’ per the state’s website.
The state also requires that the manufacturer must require the customer to represent that they are 21 or older at purchase (and on delivery provide proof that they are 21 years of age or older) and that the alcohol is being purchased for personal use only.
Wine shipped to New York must also be labeled in a specific way, as the package must read, ‘signature of person age 21 or older required for delivery.’
Meghan Markle’s As Ever rosé wine is now available for purchase for a steep price – but it is already sold out
On Tuesday, the sales for the wine went live, with customers able to purchase three bottles for $90, six bottles for $159, and 12 bottles for $300
When FEMAIL in New York went to purchase a bundle of the wine, we weren’t asked for proof of ID – only our birthday
So, in New York, you may be able to order the wine online, but you will need to show proof of identity and age in order to accept the package.
But while it may be simple for anyone of age to get their hands on Meghan’s As Ever wine, a supplier like Total Wine won’t even ship wine to New York State.
Other websites, like Wine Access, however, follow As Ever’s lead and only ask for a birthdate upon ordering.
The As Ever wine is the first alcoholic product to be sold under the brand, and will join her current rolodex of raspberry and apricot spreads, cookie mixes, flower sprinkles and herbal teas – all of which received a less-than-perfect review by FEMAIL.
However, Caitlin Jardine, a Social Media Manager at Ellis Digital, previously shared with Daily Mail that The Duchess could risk ‘alienating’ some fans with the boozy introduction.
Jardine noted that Meghan will be ‘entering a highly competitive and established market’ that is ‘most likely to appeal to a more expansive audience, particularly those who see wine as more than just something to drink but an accessory to their lifestyle.’
‘However, having already associated herself with all things wellness, this could alienate some of her fan base who feel as though she is going against her core wellness-centered brand image, different to her existing line of products, with the potential to contradict her values around mindful living,’ Jardine explained.
But it is not all bad news for the entrepreneur.
Daily Mail exclusively revealed this week that the alcoholic beverage is made by Fairwinds Estate, a California winery that creates bespoke wines for celebrities, as they’ve now added Meghan to their list of clients
However, Caitlin Jardine, a Social Media Manager at Ellis Digital, previously shared with Daily Mail that The Duchess could risk ‘alienating’ some fans with the boozy introduction
‘What it does do is add versatility to her current line of As Ever products, reflecting a more modern, balanced lifestyle,’ she shared.
‘Rather than one that is more rigid and “clean,” it reflects one that is more in tune with her diverse audience and how they live.’
Jardine noted that in the past, Meghan has faced criticism from the public about her lack of relatability – and thinks this new line of rosé could help recover her image.
Meghan’s July 1 wine launch is her second in just a matter of weeks.
On June 20, she released a new apricot spread and limited-edition orange blossom honey – but unfortunately, her infamous raspberry spread was nowhere to be found.
