Miley Cyrus might be the face of Maybelline, but we can’t keep our eyes off her outfit in the beauty brand’s latest campaign.
The singer recently shared a new video in partnership with the drugstore cosmetics giant, promoting their new Serum Lipstick product.
In the video, she applies bright red lipstick and takes the stage, microphone in hand, hair blowing in the wind.
For the performance, she wore a micro-mini white dress with totally exposed sides held together by just a few pieces of hardware. On her shoulders are gold horse bits, a signature motif. On top, she wears a long white fur coat that puddles at her feet.
The entire outfit is custom Gucci.
Though it is decidedly daring, the look still stands in stark contrast to her Maison Margiela campaign from just a few months ago, in which she wore nothing but artful body paint.
Cyrus was named the new global spokesperson for Maybelline at the end of September. She announced the partnership on Instagram, writing, “Maybelline New York has always been a part of my life,” adding, “Honored to be stepping in as the new face and voice of a brand I love.”
She was reportedly tapped to bring a younger, fresh perspective to the household makeup brand, originally founded in 1915.
In an Instagram caption celebrating the latest makeup product launch, the brand writes, “It’s confidence that lasts through every moment, on and off stage.”
Maybe she’s born with it?
Maybe it’s just Miley in Gucci for Maybelline.
