Netflix’s Biggest Shows Are Officially Losing Viewers, and the Reason Is Painfully Obvious

Netflix is home to some of the most popular shows in streaming history, including its originals like Stranger Things or adaptations of beloved animated series like Avatar: The Last Airbender or One Piece. It’s also notorious for how it treats certain shows, with breakout hits often canceled without warning. Some Netflix subscribers have also expressed their frustration that certain shows get canceled while others seem to continue without any issue (read: Emily in Paris). However, Netflix is now facing another major issue with its shows, and it’s entirely the streamer’s own making.

A new report from Bloomberg shows a stark difference in viewership between the debut season of a Netflix original and its second season. Season 2 of One Piece lost over 30% of its audience, while Season 2 of Beef fell a staggering 70%. Perhaps the biggest indicator that Netflix’s status isn’t what it used to be is Avatar: The Last Airbender, which saw a 60% drop in viewership just a week after its premiere. The problem isn’t quality, as most of these series have received higher ratings in their second seasons than in their debuts. So what’s causing these massive drop-offs in viewership? The answer is simple.

The Delay Between Seasons Is Affecting Netflix’s Viewership Numbers

STRANGER THINGS, Noah Schnapp, 'Chapter Eight: The Rightside Up', (Season 5, Episode 508, aired Dec 31, 2025). photo: ©Netflix / Courtesy Everett Collection — STRANGER THINGS, Noah Schnapp, ‘Chapter Eight: The Rightside Up’, (Season 5, Episode 508, aired Dec 31, 2025). photo: ©Netflix / Courtesy Everett Collection

After Bloomberg’s report dropped, writer/director Matthew A. Cherry laid out a simple truth on Twitter: the years-long gap between seasons is eroding people’s interest in Netflix’s shows. It’s not hard to argue Cherry’s point, as new installments of Netflix originals seem to be taking longer to come out. Both Beef and One Piece premiered in 2023, meaning that it took three years for a new season to drop. While other elements like the SAG-AFTRA/WGA strike of 2023 impact production, Netflix is also relying solely on the faith of its subscribers for viewership, and that faith is starting to wear thin.

Another side effect of the seasonal gap is that audiences’ opinions on certain series begin to shift, and sometimes not for the better. Stranger Things is a great example of this, as the gap between seasons widened, resulting in a re-evaluation of what was once a beloved series. Many felt Stranger Things would have been better served as a miniseries, while others felt that its embrace of ’80s pop culture was stagnating actual pop culture. Other fans felt that the show extending its episodes to feature length didn’t do much for the story, leading to a mixed reception for the series finale, “The Upside Down.” In many ways, this was a harbinger of things to come for Netflix.

Collider Exclusive · Action Hero Quiz
Which Action Hero Would Be
Your Perfect Partner?
Rambo · James Bond · Indiana Jones · John McClane · Ethan Hunt

Five legends. Five completely different ways of getting out alive — with style, with muscle, with charm, with luck, or with a plan so intricate it probably shouldn’t work. Ten questions will reveal which action hero was built to have your back.

🎖️Rambo

🍸James Bond

🏺Indiana Jones

🔧John McClane

🎭Ethan Hunt

FIND YOUR PARTNER →

You’re dropped into a dangerous situation with no warning. What do you need most from a partner?
The first few seconds tell you everything about who belongs beside you.

ASomeone who already has three contingency plans running and is calmly working through all of them.
BSomeone who reads the terrain instinctively and knows exactly how to use it against the enemy.
CSomeone who keeps their nerve and their sense of humour when everything is falling apart.
DSomeone who knows the history of wherever we are and what we’re walking into.
ESomeone with the right contact, the right cover identity, and the right exit already arranged.

NEXT QUESTION →

You have to get somewhere dangerous, fast. How do you travel?
How you get there is half the mission.

AOn foot through terrain no one else would attempt — I move where vehicles can’t follow.
BOn a motorcycle, a cargo plane, or anything else that gets me there before I think too hard about it.
CIn something that belongs to someone else — borrowed, stolen, or improvised under fire.
DFirst class, with a cover identity and a gadget that does something I won’t explain until it’s needed.
EBy whatever means are available — I’ve driven, flown, and once arrived by camel. The destination matters, not the method.

NEXT QUESTION →

You’re pinned down and outnumbered. What does your ideal partner do?
This is when you find out what someone is really made of.

ADisappears into the environment, flanks them silently, and ends it before I’ve reloaded.
BCracks a one-liner, grabs a fire extinguisher or a chair, and improvises something that somehow works.
CProduces a gadget specifically designed for this exact scenario and uses it with infuriating precision.
DPulls out a whip, a pistol, and an archaeological insight that somehow gets us out alive.
ENeutralises the threat with maximum efficiency and minimum words — they were already three moves ahead.

NEXT QUESTION →

The mission is paused. You have one evening to decompress. What does your partner suggest?
Who someone is when the pressure drops is who they actually are.

AA bar with terrible lighting, cold beer, and absolutely no questions about feelings.
BThe finest restaurant in the city, a bottle of something expensive, and a conversation that is equal parts brilliant and exhausting.
CA local dig site, a museum after hours, or a long story about why that particular artefact matters to human civilisation.
DPizza. Bad TV. Falling asleep halfway through a movie neither of you were watching anyway.
EA debrief that turns into three hours of contingency planning that somehow becomes the most fun you’ve had all week.

NEXT QUESTION →

How do you prefer your partner to communicate mid-mission?
Good communication is the difference between partners and a liability.

APrecise and minimal — tell me what I need to know and nothing else. Every word has a cost.
BDeadpan and dry — keeping it light keeps me sharp, even when everything is on fire.
CEnthusiastic and slightly chaotic — but always with useful information buried somewhere in the noise.
DCalm and controlled through an earpiece, with a plan that covers every variable I haven’t thought of yet.
EBarely at all — silence is a language and they speak it fluently.

NEXT QUESTION →

Your enemy is powerful, well-resourced, and has the upper hand. How should your partner approach them?
The approach to the enemy defines the partnership.

AInfiltrate their inner circle, learn everything, and dismantle them from inside out before they know we’re there.
BStudy the historical pattern — every villain of this type has a weakness written somewhere in the past.
CGet them talking. The more they monologue, the more time I have to figure out how to beat them.
DGo through them. Directly. With as much force as the terrain allows.
EFind the one thing they haven’t accounted for — there’s always one thing — and make sure we’re holding it.

NEXT QUESTION →

Things go badly wrong and you’re captured. What do you trust your partner to do?
Who someone is when you need them most is the only thing that matters.

ACome in alone, quietly, and get me out before anyone knows they were there.
BHave already been working on the extraction since the moment I disappeared — the plan is already running.
CCome in loud, come in fast, and worry about the collateral damage later — I’d do the same for them.
DUse every resource, every contact, and bend every rule until I’m out — they don’t leave people behind.
ECharm their way in somehow, bluff through the hard part, and still manage to look good doing it.

NEXT QUESTION →

What does your ideal partner bring to the table that you couldn’t replace?
A great partner fills the gap you didn’t know you had.

ATechnology that shouldn’t exist yet and the training to use it under any conditions.
BSurvival instinct so refined it borders on supernatural — and the scars to prove it’s been tested.
CKnowledge of history, language, and culture that makes them invaluable in places where force is useless.
DThe ability to walk into any room in the world and immediately become the most trusted person in it.
EStubbornness that refuses to accept a situation is hopeless — and the improvisational skill to back it up.

NEXT QUESTION →

Every partnership has a cost. Which of these can you live with?
No one comes without baggage. The question is whether you can carry it together.

AA partner who never fully switches off — always watching exits, always calculating threats, even at dinner.
BA partner who gets the job done brilliantly but has the emotional availability of a locked filing cabinet.
CA partner who makes everything ten times more complicated than it needs to be — but who always comes through.
DA partner who gets personally attached to every relic, ruin, and artefact we encounter, which slows everything down.
EA partner who was not built for this and knows it — but shows up anyway, every time, without being asked.

NEXT QUESTION →

It’s the final moment. Everything is on the line. What do you need from your partner right now?
The last question is the most honest one.

AOne line. Absolutely dry. Delivered like the world isn’t ending. Then we move.
BNothing said at all — just a look that means we both already know what has to happen.
CA plan I don’t fully understand that somehow accounts for everything, delivered in thirty seconds flat.
DA piece of historical context that reframes the entire situation and tells us exactly what to do next.
ESomeone who steps forward instead of back — because that’s who they’ve always been.

REVEAL MY PARTNER →

Your Partner Has Been Assigned
Your Perfect Partner Is…

Your answers have pointed to one action hero above all others. This is the person built to have your back — for better or considerably, spectacularly worse.

Rambo

Your partner doesn’t talk much, doesn’t need to, and will have assessed every threat in your immediate environment before you’ve finished your first sentence. John Rambo is not a man of plans or politics — he is a force of nature shaped by survival, loyalty, and a capacity for endurance that goes beyond anything training can produce. He will not leave you behind. He has never left anyone behind who deserved to come home. What you get with Rambo is the most capable, most quietly ferocious partner imaginable — one who has been through things that would have broken anyone else, and who chose to keep going anyway. You’ll never need to ask if he has your back. You’ll just know.

James Bond

Your partner will arrive perfectly dressed, perfectly briefed, and with a cover story so convincing it’ll take you a moment to remember what’s actually true. James Bond is the most professionally dangerous person in any room he enters — and the most disarmingly charming, which is the point. He operates in a world of layers, where nothing is what it appears and every advantage is used without apology. You’ll never be bored. You’ll occasionally be furious. But when it matters — when the mission is genuinely on the line and the margin for error has collapsed to nothing — Bond is exactly the partner you want. He has survived things that have no business being survivable. He does it with style. That is not nothing.

Indiana Jones

Your partner will know the history, the language, the cultural context, and exactly why the thing everyone else is ignoring is actually the most important thing in the room. Indiana Jones is brilliant, reckless, and occasionally impossible — but he is also one of the most resourceful, most genuinely knowledgeable partners you could find yourself beside. He approaches every situation with a scholar’s eye and a brawler’s instinct, which is an unusual combination and a remarkably effective one. He hates snakes and gets personally attached to objects of historical significance, both of which will slow you down at least once. It doesn’t matter. What Indy brings is irreplaceable — and the adventures you’ll have together will be the kind people write books about. Assuming you survive them.

John McClane

Your partner was not supposed to be here. He does not have the right equipment, the right information, or anything approaching the right odds. He has a sarcastic remark and an absolute refusal to accept that the situation is as bad as it looks. John McClane is the greatest accidental hero in the history of action cinema — a man whose superpower is stubbornness, whose contingency plan is improvisation, and whose capacity to absorb punishment and keep moving would be alarming if it weren’t so useful. He will complain the entire time. He will make it significantly more chaotic than it needed to be. And he will absolutely, unconditionally, without question come through when it counts. Yippee-ki-yay.

Ethan Hunt

Your partner has already run seventeen scenarios by the time you’ve finished reading the briefing, and the plan he’s settled on involves at least two things that should be physically impossible. Ethan Hunt operates at the absolute edge of human capability — technically, physically, and intellectually — and he brings the same relentless precision to protecting his partners that he brings to dismantling organisations that shouldn’t exist. He is not easy to know and he will never fully tell you everything. But he will carry the weight of the mission so completely, so absolutely, that your job is simply to trust him — and the remarkable thing is that trusting him always turns out to be the right call. The mission will be impossible. He will complete it anyway.

↻ RETAKE THE QUIZ

Netflix’s Binge Model is Outdated

Netflix has another issue to contend with beyond its lengthy production gaps: its binge model has grown outdated. When it first launched, the idea of watching a single season of television in a day was a great hook. Now, most people are championing longer seasons rather than the 8 episodes Netflix usually allots for its original series. Other streamers like Prime Video and Disney+ have made a habit out of weekly releases and ended up edging Netflix out of the limelight. Cosmopolitan entertainment editor Tamara Fuentes also pointed out in an interview with TheWrap that while other streamers have found a clear identity, Netflix remains hard to pin down.

“Netflix often found its identity via the hit show at the time. It is like they are trying to figure out that formula again — trying to see what the next big thing can be — but they don’t often lean into what they find as success.”

If Netflix wants to reclaim its crown in the Streaming Wars, it needs to switch up both its production strategy and its approach to releasing original television. Netflix is still capable of making hits, as anyone who’s seen KPop Demon Hunters or The Boroughs can confirm. But it’s clear that time is not on its side, and those in charge should embrace change rather than remain on a sinking ship.