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When it seemed like the world couldn’t get more hooked on pistachios, Marks and Spencer released a perfume inspired by the nut.
Pistachios are the most coveted, stylish ingredient this season, thanks to the viral Dubai chocolate, ice cream, and the soft, muted colour taking over interiors and homeware.
Now, M&S has managed to get the UK in an even tighter chokehold with the nut, which hails from Persia, thanks to the release of its new pistachio-scented perfume.
‘It features notes of moreish pistachio, delicate tuberose and warm tonka bean in a generous 100ml bottle,’ the retailer’s website reads.
‘The resulting fragrance is a captivating mix of soft, nutty notes with a touch of floral sweetness.’
But it’s not just the sweet scent that has shoppers brimming with excitement, but also the reasonable price tag of £10.
‘It features notes of moreish pistachio, delicate tuberose and warm tonka bean in a generous 100ml bottle,’ the retailer’s website reads.
‘The resulting fragrance is a captivating mix of soft, nutty notes with a touch of floral sweetness.
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TikTok users have taken to the platform to rave about the item, with influencer Hannah, who goes by @lueurwithhannah, dubbing it the perfect scent for springtime.
Elsewhere, @meganmariac racked up over two thousand likes on her video showing her discovery of the perfume while browsing the store’s aisles. ‘I put money on it that this is the one that’s going to sell out’, she said.
Shoppers have gone wild for Mark and Spencer’s pistachio-scented perfume, including UK-based Megan (pictured)
The rave reviews didn’t stop there. Another content creator, @karen_from_finance_xo, told his followers, ‘Don’t walk, run to M&S. It smells so good,’ in a clip that racked up over 100 thousand views.
Meanwhile, London-based influencer Jamie Dear made a special trip to the shop to try out the new scent.
Jamie wrote: ‘Come to M&S with me to find the new pistachio perfume! As soon as I heard @Marks&Spencer had a viral pistachio perfume, I had to run and treat myself to one!
‘You lovelies know how much I love all things pistachio, and this new find excited me!
‘I’m all for finding new things to try for Spring / Summer, and if you love sweet, fresh scents, then this is the perfume for you.
‘There were also so many other perfumes that I tried and loved and now I’m so ready for Spring. Thank you, M&S, for always being iconic.’
London-based content creator Jamie Dear (pictured) made a special trip to M&S to find the new fragrance
Emma Holly Morgan (pictured), 29, said she was ‘obsessed’ with the pistachio perfume from M&S
TikTok user Hannah, who goes by @lueurwithhannah, said the fragrance was ideal for springtime
After seeing Jamie’s video, influencer Emma Holly Morgan, 29, was inspired to hunt down the coveted perfume.
‘Ummmmm? OBSESSED! Thank you @JamieDear for getting me on the hype. I am in love,’ she said after smelling the green-tinted perfume.
Viewers took to the comment section of Jamie’s video to share their thoughts, with one writing ‘You have influenced me I need to get this!’
A second said: ‘I have so many M&S perfumes they are the best.’ While a third wrote: ‘I got the sweet pistachio one a few weeks ago and it’s stunning.’
Another impressed viewer added: ‘M&S have stepped it up recently everything is so good.’
It comes after British shoppers have gone into a frenzy over the launch of Dubai chocolate at UK supermarkets, with some queuing up to get their hands on the sweet treat.
The milk chocolate bar is filled with crispy knafeh, pistachio cream and tahini spread. Last year, influencers flew across the world to get their hands on it when it was created by Dubai-based Fix Dessert Chocolatier.
Now, dozens of confectioners have created their own versions, with Lidl and Waitrose among the supermarkets flogging the chocolate bar in the UK.
Viewers took the comment section to share their thoughts on the perfume – and many were impressed
Supermarkets are now seeing a rush on Brits trying to get their hands on the bar, and even limiting customers to only buying two bars each.
Angelina Perello Javar, an influencer from west London, revealed she headed to her local Lidl at 7.30am on a Saturday morning, to discover a queue outside.
Once inside, Angelina said she couldn’t find the chocolate, and had to ask for it from a worker who kept it behind the till.
‘I can’t believe we woke up at 7:30 on a Saturday to queue, but it seems like other people had the same idea,’ she explained.
‘We arrived around 7.55 and there were about 30 people outside already for the 8am opening.’
Bing Bing, another London-based influencer, headed to her local Lidl where she saw ‘a rush on the chocolate’.
‘As soon as the doors opened, everyone just rushed in and no one knew where the chocolate was.
‘It retails for £4.99 per bar but if you have the Lidl plus card, it’s £3.99 and it’s limited to two per person.
‘People went crazy for the chocolate bars, they were arguing with staff about the limits. We managed to get two each,’ she added.
