Nutritionist blasts Logan Paul's 'useless' sports drink and urges fans to buy multivitamins instead

The drink launched by influencer boxers Logan Paul and KSI has been marketed as a healthy alternative to many energy drinks.

The vast majority of each 500ml bottle is filtered water, mixed with 10 per cent coconut water.

The latter is good source of minerals like potassium, magnesium, calcium and sodium important components of in heart, skeletal and muscle health.

Branding around Prime boasts it contains no added sugar and zero caffeine. Therefore it isn’t really an energy drink.

Cans of energy drinks, and in particular their consumption by young people, have been controversial as some can contain more than 80g of sugar and have as much caffeine as three cups of coffee.

In comparison, Prime only has 2g of sugar per bottle, about 7 per cent of an adult’s recommended intake. It instead gets its sweetness from a substances Sucralose and Acesulfame K.

These are both artificial sweeteners, a family of low-calorie chemicals used instead of sugar.

While there have been some health concerns about these substances, including fears that they could raise the risk of cancer, health authorities them say they are safe.

However, some studies have suggested sweeteners can stimulate appetite or alter the gut microbiome and therefore increase the risk of weight gain and obesity.

Other ingredients in Prime include a range of vitamins and Branched-chain amino acids (BCAAs).

BCAAs helps muscles form and are taken by athletes and bodybuilders to help build up mass.

Prime also contains 113 per cent of the daily recommended intake of Vitamin A, 125 per cent of Vitamin E, 243 per cent of Vitamin B6 and 192 per cent of Vitamin B12.

While these vitamins form part of a healthy and balanced diet, too much of them can actually be harmful.

However, the quantities in Prime, while above the daily requirements, shouldn’t be high enough to cause problems.

For example, Prime contains 3.4mg of Vitamin B6, which helps the body process food. Adults generally only need about 1.3mg of Vitamin B6 per day. The NHS says taking 200mg or Vitamin B6 per day can cause nerve problems.

Duane Mellor, a registered dietitian and researcher at Aston Medical School in Birmingham, told MailOnline: ‘It seems to have a few more expensive ingredients than the average sports or energy drink in the form of branch chain amino acids.

‘These have been claimed to improve exercise performance, recovery and building muscle.

‘However, none of these claims have been accepted by regulators and should not be used when marketing products like this. It’s interesting that it uses a potassium salt as most sports products used sodium as that can help absorption of water, glucose and amino acids.

‘Although this products may contain some interesting sounding nutrients it is unlikely to offer any meaningful nutritional benefits.’ 

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