Paris Hilton posed in a bathtub for a selection of social media snaps to promote her skincare brand Parivie Beauty on Tuesday.
In the carousel of images she shared to Instagram Tuesday, Hilton shared herself apparently nude but covered with soap bubbles, adding the caption: “Eyes first. Always. Tomorrow. @ParivieBeauty TikTok Shop + Parivie.com.”
Her blond locks of hair were swept up, allowing some pieces to fall down, creating a seductive overall look for the campaign.
This is far from the first time Hilton has chosen to show off for the camera.
On Feb. 19, the blond beauty marked her birthday with a dreamy photo shoot, for which she wore little besides a strategically placed feather boa, sheer thigh-high stockings and a hefty helping of jewelry.
“In my Birthday suit✨😉💋✨,” Hilton captioned the carousel, adding credits for everyone involved.
Shot by Brian Ziff, the photos see the nearly nude Hilton (and one of her dogs, Prince Tokyo Gizmo Hilton), posing among satin drapes, pillows and feathers.
Hilton hit the red carpet most recently in January for the LA premiere of her documentary “Infinite Icon: A Visual Memoir.”
Last fall, she revealed that she spends nine hours every week getting facials, explaining, “I take care of my skin like an Olympic athlete.”
Hilton is mom to son Phoenix, who turned three in January, and her 2-year-old daughter, London. She shares her kids with Carter Reum, whom she married in 2021.
