Amazon’s longest-ever Prime Day is a shopping marathon, not a sprint.
And while we’re already halfway through the four-day sales event, there’s still time for Prime members to take advantage of the incredible deals.
In between covering the celebrity staples up for grabs — including items beloved by Oprah, Bethenny Frankel, Martha Stewart and more — we’re also adding some of our own favorite things to cart.
Read on for all the unbelievable deals that have us firing up the Amazon app, from practical blister-blocking socks to lip gloss our social media editor calls “a tube of magic.”
“My tried-and-true favorite CC cream! You can read about my undying love for this brand and product right here on Page Six Style. It’s completely replaced my need for foundation day to day. The formula is lightweight, and the coverage is fantastic. Truly a 10/10 product for me!” — Tori Schneebaum, Page Six Photo Director
“One of these lasts me a year — that’s how moisturizing it is. It’s actually wild how soft and hydrated my lips feel. This is a tube of magic, and I always buy one during the Amazon sales (and get one for each of my girlfriends).” — Michelle Moezam, New York Post Senior Commerce Social Media Manager
“I have this high-design coffee machine that is coffee snob-approved, and I love it. Not only does it brew the perfect cup every time, but it also comes in a huge range of eye-catching colors. At 30% off, it’s definitely worth the discounted price for anyone wanting to up their java game!” — Melissa Minton, Page Six Style Senior Writer/Editor
“I don’t know if it’s just me, but I feel like I go through white T-shirts very quickly before weird stains pop up, so I try not to spend too much on them ever. $12.75 for a new Madewell one? Done.” — Jackie Goldstein, New York Post VP of Commerce
“I get horrible blisters in every type of shoe when I go for a run and these socks have been a game changer for me. They’ve helped my running so much and I don’t get blisters as often anymore!” — Lindsey Kupfer, Page Six Deputy Editor
“Every few nights, I like to take a day off from my prescription retinoid and exfoliate with something on the gentler side. These textured toner pads have wildly glowing reviews, come with multiple stars’ stamps of approval and — the cherry on top — are more than 50% off at the moment. I’ve never been more tempted to try them.” — Elana Fishman, Page Six Style & Shopping Director
“I long wondered this scent that’s [been linked to] stars like Jennifer Aniston and Nicole Kidman — but when Denise Richards told Page Six Style it’s ‘yummy,’ I finally gave in to my curiosity. It was an instant enchantment for me (and I’m a perfume snob!). Kai is a universally beautiful light floral that someone of any age or taste could wear. It’s perfect for summer and never overwhelming, so I’m shopping the travel-friendly oil to reapply throughout the day. (I might also grab the fragranced body buffers and body oil for layering the heavenly scent.)” — Erica Radol, Page Six Commerce Writer
“This lip stain has gone mega-viral on TikTok, tons of celebs love it, and multiple editors at the Page Six office swear by it too, so I figure it’s time for me to try it out. I’m getting the color MUAH-ve!” — Melissa Minton, Page Six Style Senior Writer/Editor
“I got invited to a wedding in September, and I was perusing the couple’s registry and saw these exact towels and thought, ‘Oh these are fun!’ Then, I noticed they were 20% off for Prime Day. I kind of want to get very into hand towels in my bathroom; changing them regularly (and seasonally) and letting my towels serve as a fun pop of color. This is just the beginning.” — Jackie Goldstein, New York Post VP of Commerce
“I saw a noticeable difference in my skin after using this mask a few times a week! I can rave about pretty much anything Clarins puts out, but this mask really felt like it was tightening up my skin and minimizing my noticeable pores — all while giving it a subtle glow. It has easily become [one of my favorites], so I’m beyond excited to see it on sale for Prime Day!” — Kelly Laske, Page Six Senior Social Media Editor
“I have fine, frizzy, color-treated hair, and many products are too heavy for my locks. Both Jenna Lyons and Kyle Richards have given Ouai love, so I tried a few products — and now, I’m hooked. Between this leave-in conditioner and the weightless Hair Oil, my hair is tamed without being weighed down (plus, it’s getting protection from heat styling). I’ve also been eyeing the Thickening Spray and the Melrose Place Eau de Parfum, a gorgeous light scent featured in some of the brand’s products.” — Erica Radol, Page Six Commerce Writer
“I am obsessed with these running shoes! I recently got them, and they are perfect for walking around the city and running in the park.The grippy bottom and midsole shape make them so comfortable, especially for wider feet.” — Tori Schneebaum, Page Six Photo Director
“I’ve just started with prescription retinol, so I’m alternating it with skin-comforting, barrier-supporting moisturizers. I’ve heard great things about Toleriane. (Sarah Jessica Parker called it ‘amazing,’ telling Today in 2018 that she’s ‘used [it] forever.’) Between my love for French pharmacy brands and the over 53,000 five-star ratings on Amazon, it seems like a great buy — and it’s even better at 25% off during Prime Day.” — Erica Radol, Page Six Commerce Writer
“It’s time for me to replace and upgrade my makeup brushes and I’ve heard great things about this brand. It’s definitely a higher price point than drugstore but not a splurge per se, especially on sale.” — Melissa Minton, Page Six Style Senior Writer/Editor
“As a massive reader, I’ve been in the market for a new Kindle for awhile now and it seems like the right time to get a new one. My last two Kindles lasted eight years each, so I know I’m getting my money’s worth for the new one!” — Lindsey Kupfer, Page Six Deputy Editor
“It finally happened. I had been threatening myself and others for about two years about getting Crocs, but I finally purchased my first-ever pair. I have a house in upstate New York that I spend a lot of time in, and I needed straightforward shoes I could slip on and not worry about to move about the property.” — Jackie Goldstein, New York Post VP of Commerce
“Bethenny Frankel influenced me to buy this. I’m excited to see how it works on things like stretch marks and scars.” — Jackie Goldstein, New York Post VP of Commerce
“There’s no better feeling than finding a product you know you’ll be using for a long time. These Dr. Dennis Gross tanning pads have completely changed the game for me. When it comes to self-tanner, the goal is find the best glow with something easy that will not make a mess — and these are exactly that. The glow is so great and natural the next morning that I don’t even want to put makeup on.” — Kelly Laske, Page Six Senior Social Media Editor
“While I’ve definitely raved about this product a lot already, I couldn’t resist picking it up again for Prime Day. I’m almost out, so this deal couldn’t have come at a better time. If I forget to spray my pillow at night, I literally jump out of bed to grab this. The scent is so relaxing.” — Hannah Southwick, Page Six Commerce Writer
“After what feels like years of not working out, I’m trying to work out again. I struggle on making time to go to a gym or class, so I’ve been trying to do more at home. There are an amazing amount of instructors on YouTube I’ve started following (especially for yoga — shout-out to my favorite, Yoga with Kassandra), and this weight set will let me take my fitness journey to the next level. At this price and the small footprint, I’m pretty pumped.” — Jackie Goldstein, New York Post VP of Commerce
“My paler-than-the-moon husband and I go through a lot of sunscreen during the spring and summer months — like, a lot — making Prime Day the perfect time to stock up on our favorites. This Neutrogena formula is one of our staples for beach days, and it’s more than 50% off right now!” — Elana Fishman, Page Six Style & Shopping Director
“The New York Post secured an exclusive additional 10% off the already-discounted price on some Amazon Basics items: tall trash bags, an HDMI cable and smart plugs. Prime Day is a great time to stock up on basics, and I definitely got some more trash bags. [Use the code NYPOSTAB10 to save].” — Jackie Goldstein, New York Post VP of Commerce
Code has limited redemptions and expires once maximum uses are reached. One code per customer. Valid only on featured products. Terms apply.
“We’re big gamers in my house, and recently realized that while we own pretty much all of the classics — from Scrabble to Monopoly to Guess Who? — we somehow didn’t have Clue in our collection. Time to remedy that!” — Elana Fishman, Page Six Style & Shopping Director
“I am so insanely obsessed with the smell of the Sacred Santal scent from Cyklar that I have the Body Wash, Body Cream and Perfume Oil. The scent is such a smooth, sweet santal (less harsh and a bit more feminine than something like Le Labo’s Santal 33) and the texture of all their products is just to die for. All that to say, I’ll be restocking my new obsession during Prime Day!” — Brooke Matalon, Page Six Commerce Social Media Manager
“A hairstylist recommended this multipurpose spray to me last summer, and I’ve repurchased a couple of times since. While the brand claims it has 21 benefits, I’m just glad it seems to make brushing my easily-tangled hair easier post-shower. I’m planning to stock up while it’s on sale.” — Hannah Southwick, Page Six Commerce Writer
“It has to be said: Water tastes boring! It’s so much better when you add a little flavor, which is why I keep a whole host of enhancers on hand to zsush up my H20. Stur’s are a great choice because they’re made with all-natural fruit and stevia leaf extracts rather than sugar or artificial sweeteners. Most importantly, they taste great; I’m partial to the Strawberry Watermelon flavor.” — Elana Fishman, Page Six Style & Shopping Director
“I recently found out Crocs was making shoes that … didn’t look like Crocs. These sandals are shockingly cute, come in a million colors and are so comfortable. Crocs are so good for your feet, and I’ve been wearing these nonstop since getting them a few weeks ago.” — Jacquelyn Kozak, Page Six Senior Photo Editor
“Randomly, Ian Somerhalder went on TikTok live with his gorgeous wife about how we need X mineral combined with X vitamin for our bodies to actually absorb and feel fully hydrated. Ever since, I have wanted to try their hydration packets. Now that they’re on sale, I snagged a couple boxes.” — Michelle Moezam, New York Post Senior Commerce Social Media Manager
“Did you really think I’d complete my Prime Day cart without throwing in something for my fur daughter, Liz Lemon? She goes absolutely wild for Greenies, and since she refuses to let me brush her teeth, I figure these dental treats are the next best option.” — Elana Fishman, Page Six Style & Shopping Director
“I started doing my own manicures during COVID, and I love a good cuticle oil. This one really makes an at-home mani feel like salon quality.” — Jacquelyn Kozak, Page Six Senior Photo Editor
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Prime Day FAQs, answered
When is Prime Day 2025?
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do you have to be a Prime member to shop Prime Day?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Do Prime Day deals change?
Yes, Prime Day deals change throughout the day and all week, so act fast when you see a good deal! Amazon may drop already-low prices, and also includes Lightning Deals that last just hours — or until stock sells out.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.
