Sydney Sweeney shared another batch of very come-hither photos of herself in lingerie on Tuesday afternoon.
The Eden actress was seen in a lacy low-cut black bra with a matching garter belt and thigh high stockings from her new Syrn line.
The 28-year-old Hollywood ‘it’ girl wore her blonde hair down in soft waves as she added black eyeliner and mauve lipstick for a night-on-the-town look while in a fancy hotel room.
The startling images were from famed Vogue magazine photographer Ellen Von Unwerth.
Sweeney also explained her launch in a press release. ‘I was in the 6th grade with DDs. I hated the bra I had to wear. When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of Syrn.
Syrn offers 44 sizes, ranging from 30B to 42DDD, with most styles under $100.
Sydney Sweeney shared another batch of very come-hither photos of herself in lingerie on Tuesday afternoon
The Eden actress was seen in a lacy low-cut black bra with a matching garter belt and thigh high stockings from her new SYRN line
The thespian added, ‘I wanted to create a place where women can move between all the different versions of who we are. I love working on cars, I go waterskiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.
‘Lingerie is such a fun way to express yourself,’ she continued. ‘You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want.’
Instagram messages were also shared.
‘Consider this your official tease 😉 First looks at The Seductress line-up dropping tomorrow,’ wrote the star in her Instagram caption.
Another note read: ‘All About The Assets ✨ Our debut drop from the world of the Seductress shot by the incredible @ellenvonunwerth. Shop the collection tomorrow @ 8 AM PT for early access and 9 AM PT for general access.’
Earlier on Tuesday the actress was seen in off-white lace lingerie from the same line.
This comes just after new she could face criminal charges after hanging bras on the Hollywood sign.
The actress and her team sneaked up to the iconic 45-foot Hollywood Hills landmark with bags full of lingerie from her new SYRN brand, having scaled an eight foot fence and climbed up the hill.
In a video shared on Instagram, they then hung lines of bras over the famous letters, and posed in front of the sign afterwards, before removing the lingerie – although it’s alleged some were left on the hillside.
The 28-year-old Hollywood ‘it’ girl wore her blonde hair down in soft waves as she added black eyeliner and mauve lipstick for a night-on-the-town look while in a fancy hotel room
The startling images were from famed Vogue magazine photographer Ellen Von Unwerth
‘Consider this your official tease 😉 First looks at The Seductress line-up dropping tomorrow,’ wrote the star in her Instagram caption
Although they reported had a filming permit, they could still be in legal trouble over their actions.
The Hollywood Chamber of Commerce – who own the IP rights to the Hollywood sign’s image – have revealed a ‘license or permission’ is needed to access the landmark, which is managed by the Hollywood Sign Trust.
The chamber’s president and CEO Steve Nissen told ABC News in a statement: ‘The production involving Sydney Sweeney and the Hollywood Sign was not authorised by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.
‘The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign, so that anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so.
Another note read: ‘All About The Assets ✨ Our debut drop from the world of the Seductress shot by the incredible @ellenvonunwerth. Shop the collection tomorrow @ 8 AM PT for early access and 9 AM PT for general access’
Syrn offers 44 sizes, ranging from 30B to 42DDD, with most styles under $100
She also explained her launch in a press release. ‘I was in the 6th grade with DDs. I hated the bra I had to wear,’ Sweeney said in a press release
‘When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of Syrn,’ she said
‘I wanted to create a place where women can move between all the different versions of who we are,’ she continued. ‘I love working on cars, I go waterskiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is,’ she added
‘Lingerie is such a fun way to express yourself,’ she added. ‘You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want’
‘The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production.’
According to TMZ, the team had permission from FilmLA to shoot on location, but it’s claimed they didn’t have approval to climb, touch or physically alter the sign.
Although the sign is on public land, it’s in a restricted area, and there are laws against climbing the structure.
Trespassing on the site itself can lead to a misdemeanour charge, which can result in a fine of up to $1,000, or up to six months in prison.
The Chamber are yet to file a report for trespassing and/or vandalism, and they are still investigating the stunt.
Earlier in the day Sweeney was seen in a white lace onesie with a garter belt, stockings and white gloves
A bustier and underwear were all she wore while in a movie theater
Nissen added: ‘We are still investigating how and under what authority (if any) the production accessed the site.’
TMZ reported that the Chamber also sent a letter to the production company.
It reads: ‘It has come to our attention that you and crew filmed the Hollywood Sign last night for a production connected with Persuasion Pictures.
‘Please be advised that the Hollywood Chamber of Commerce owns the intellectual property rights to use of the image of the Hollywood Sign and neither you nor the production company have sought or received permission to use the images captured for any commercial use.’
