It’s big business being Traylor.
The world’s most famous couple of the moment, Taylor Swift and Travis Kelce, crashed the Internet this week with the news they are finally engaged.
Their joint announcement — captioned, “Your English teacher and your gym teacher are getting married” — garnered more than 34 million likes and immediately broke Instagram records by being re-posted more than a million times.
Marriage is set to make America’s sweethearts, who are keen to start a family, even more powerful.
In fact, Page Six is told that Kelce, 35, has been in talks with “Curb Your Enthusiasm” executive producer Jeff Shaffer about starring in a TV series of his own.
“I know that Travis has been exploring a number of things,” an industry insider told us. “He is talking to Jeff about a show similar to ‘Curb’ that would follow him around. He would be playing himself … he wants to act.”
Page Six has reached out to Shaffer, as well as reps for Kelce and Swift.
“Taylor makes him more powerful in Hollywood,” the insider added. “It makes him more relevant — especially when putting him in a movie means that Taylor is walking your red carpet.”
Swift, 35, is already worth an estimated $1.5 billion in the wake of her hugely successful Eras tour that spanned 21 countries across five continents.
And the singer’s dazzling engagement ring, valued at $650,000, was a mere drop in the ocean for Kelce. Forbes estimates the three-time Super Bowl champion is worth $70 million on his own.
Since they first met two years ago — as Swift recently joked, Kelce used his “New Heights” podcast as his own “personal dating app” to meet her — their romance has come with the added benefit of boosting their profiles and bank balances even more.
“Taylor has probably realized over the years that she is an incredibly difficult person to date — not because of who she is, but due to her sheer wealth,” economist Sinead O’Sullivan, author of the new book, “Good Ideas and Power Moves: Ten Lessons for Success from Taylor Swift,” told Page Six.
“The business she has built is larger than the GDP of a small country, and her fan base could be one of the largest voting blocs in the world She’s a CEO — but unlike other CEOs like Mark Zuckerberg or Elon Musk, she is the product of her business. it’s very unusual, and who she dates will inevitably affect her business.”
With Kelce, there is clear “synergy,” said O’Sullivan, a former professor at Harvard Business School. “When you bring two people together who are famous in their own right, you are making the sum of the whole greater than the sum of the parts … not to sound cynical, but it was useful for both of them.”
They’ve played up their relationship with public teases of togetherness, like when Kelce joined Swift on stage for her London concert in June of 2024.
And since revealing their romance in September 2023, Swift has reportedly brought at least $1 billion in publicity and revenue to the NFL, with her fans now wearing Kansas City Chiefs jerseys with his number on them.
As Chiefs CEO Clark Hunt told the Hollywood Reporter earlier this month, “I’m pretty sure that the Chiefs ranked No. 1 among NFL teams in the female demographic.
Hunt — who previously shut down speculation that Swift and Kelce’s romance is a “marketing stunt” —noted of Swift: “She clearly has had a big impact.”
“Instead of Taylor trying to integrate herself into the NFL, she ended up taking over the NFL,” O’Sullivan said. “How she has increased revenue, reach and the demographic of the NFL is astonishing …
“And whether intentionally or a byproduct of her relationship with Travis … she’s doubling the size of her business if she can get the men on board.”
It’s even possible that Swift could take her newfound love of football to another level. Roger Goodell gave her the green light to purchase a minority stake in the club, should owners the Hunt family ever make it available.
“If she’s interested, I think she has the ability to do it,” the NFL Commissioner confirmed in July. (A financial advisor told us that a move like this would be helmed by Swift’s dad, Scott, and shrouded in secrecy.)
Kelce’s first regular season game is Friday, and rumors are already swirling that he could retire next year.
This will be the tight end’s 13th season in the NFL — and, as any Swiftie can tell you, 13 is the singer’s lucky number.
Amid his talks with “Curb” execs, Kelce has already dipped his toe into the Hollywood waters, hosting “Are You Smarter Than a Celebrity?” for Amazon Prime last October and making a cameo in Adam Sandler’s Netflix hit, “Happy Gilmore 2.”
Swift brought even more eyeballs to “Happy Gilmore 2,” promoting the movie on her Instagram account — followed by 281 million fans — upon its July release.
“Happy Gilmore 2 had me cackling and cheering the whole movie!” she posted. “An absolute must watch, 13/10, go watch it on @netflix as soon as humanly possible.”
Meanwhile, her recent appearance on Kelce’s “New Heights” podcast — for which Travis and brother, former Eagles star Jason, signed a $100M deal with Amazon’s Wondery in August 2024 — broke the Guinness World Record for the most concurrent livestream viewers for a podcast on YouTube, with 1.3 million viewers real-time and over 10 million views in 24 hours.
Not only did the couple give fans a two-hour glimpse into their loving relationship, but Swift also used the podcast to announce her 12th studio album, “The Life of a Showgirl.”
O’Sullivan pointed out that, the day before the podcast, Kelce appeared on the cover of GQ and discussed their relationship in his interview, while every sports news outlet was also discussing Swift.
Similar timing played out this week, as Kelce debuted his new clothing line with American Eagle a day after his and Swift’s engagement announcement.
Swift, meanwhile, is still believed to be working on her feature film directorial debut with Searchlight Pictures on a feature film she wrote, three years after it was first announced.
O’Sullivan said she sees Kelce and Swift like characters in the Marvel Universe. “They are their own characters and own protagonists, but they intermix. It’s how Taylor strategically operates her albums; her characters and eras intertwine.
“Taylor is trying to dominate not just music but culture,” she added. “I don’t think it’s possible that anybody currently alive that could not be subsumed by her, but Travis looks happy to be on the ride.”
