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“The stat from our most recent study that really stuck with me is that 40% of teen anime fans say that anime is part of their identity, and that means that anime is so much more than just entertainment,” Rebbapragada said. “It is truly a place where people seek joy, sanctuary, connection, and identity.”
Other statistics reflect the breadth of the fandom and the company’s emphasis on accessibility: the platform serves over 17 million members across more than 200 countries and territories. After three decades of operation, the service is still evolving and growing in tandem with the desires of the fans, all in pursuit of the company’s motto to be “everything to someone, not something to everyone.”
“We believe that we’re building something that’s bigger than us and that anime is bigger than Crunchyroll, and that leads us to design things and do things that are in celebration and there to create joy,” Rebbapragada said.
Some of these upcoming innovations include adding to the existing 50,000+ episodes and feature films available to stream, the launch of Crunchyroll’s digital manga service, and even more ways for fans to engage with each other.
“We are starting a new program called Crunchyroll Anime Nights,” Berger said. “This is going to be a monthly theatrical program that is really designed to honor both the past, the present, and the future of anime.”
This emphasis on the theatrical experience of anime recently took Japan by storm. According to Berger, the release of Demon Slayer: Kimetsu No Yaiba – The Movie: Infinity Castle was the biggest opening weekend of any anime film, generating 7.31 billion yen ($49.55 million).
