Hearing your child pledge allegiance to an unknown group can certainly be an unsettling experience for a parent.
Which is why many parents of teenagers have been left scratching their heads over the enigmatic ‘group 7’.
In recent weeks, thousand of people have posted to TikTok to say they’re part of the elusive group – with little explanation about what it means, or what membership entails.
Reality star Sam Thompson confused his podcast co-host Pete Wicks by telling him ‘you’re in group 7’ on a recent episode of their show Staying Relevant, while US influencer Jason Sappy shared a video, saying: ‘If you don’t know what Group 7 is you’re not a part of it’.
Luckily for parents, there’s a lighthearted explanation, stemming from an indie singer’s attempt to promote her song on TikTok .
Los Angeles-based artist Sophia James wanted to use the platform’s algorithm to her advantage when she released her new track, ‘So Unfair’.
The former American Idol contestant decided to make seven videos, all filmed slightly differently, and uploaded one after the other, telling everyone who came across the videos that they were in different groups.
But the video of Sophia explaining ‘Group 7’ appeared to be the most successful, as her video racked up an astonishing 84 million views on the platform.
‘If you’re watching this video, you are in Group 7,’ she proclaimed. ‘I have posted seven videos tonight and this is the seventh one.
‘Just a little science experiment to see what kind of videos get the most reach out of seven. I don’t know what this says about you, but you’re in Group 7, welcome.’
The trend was started by Sophia James, who wanted to work out how TikTok’s algorithm worked and put everyone who came across her video into groups (stock image)
Soon enough, being in Group 7 became somewhat of a status symbol, with those who ended up stumbling across the video organically proclaiming themselves ‘winners’.
However, this seemed to confuse concerned parents, many of whom are now struggling to understand the trend.
One woman, Rose, a mother to twins from Guildford, admitted she was desperate for answers, sharing: ‘I’ve seen everywhere people going on about this Group 7 thing and I haven’t got a clue what it is.’
Another mother from the US wrote: ‘Dear TikTok algorithm, connect me with all the moms who are just as confused as I am about Group 7.’
The youth however seems less willing to give out answers and is simply enjoying being in the ‘best group’ with ‘the superior algorithm’ – with many comparing being in Group 7 to ‘being in the top set for a subject at school’.
It has inspired a number of skits, songs and celebratory videos.
Los Angeles-based artist Sophia James wanted to use the platform’s algorithm to her advantage, as she was releasing her new track, ‘So Unfair’
The Empire State Building’s official TikTok page even jumped on the trend, writing: ‘How it feels to be in Group 7,’ in a video marked with people jumping for joy.
Sophia’s newfound online stardom has led to her song being played on the radio, with millions on the app listening to her track. She has compared the feeling to ‘winning the lottery’.
‘You guys blew up the group 7 video in a way I never could’ve conceived,’ she gushed.
‘As I’ve seen the numbers rising on the original video and as I’ve seen my own For You page, all you talking about this and putting your own spins on it.
‘I cannot stress enough that this has been the most bizarre thing of my life and the wildest thing to see unfold.
‘Firstly, thank you. Thank you for giving me a shot to make a career, to make a real career off of making music.’
