From tomatoes to cucumbers, the fridge may not be the safe haven you once thought it was.
According to KitchenAid, millions of us around the world have been storing our fruit and veg wrong, and it could be ruining their flavour, texture and shelf life.
Experts revealed that several common fruits and vegetables actually suffer when kept in the cold, while others can turn into a soggy mess when stored together.
Meanwhile, refrigeration isn’t always necessary as some fruits, vegetables, condiments and ingredients are best kept at room temperature, in a pantry.
The experts explained how a few simple swaps from fridge to pantry could mean tastier produce and fewer trips to the bin.
For example, although many people store berries, tomatoes, and cucumbers in the refrigerator, it is not the optimal environment for preserving their quality and flavour.
Meanwhile, herbs such as parsley and cilantro, and vegetables such as carrots, broccoli, and cauliflower stay crunchier for longer in the fridge.
Experts say before you stash away your groceries, take a moment to read the label as it often tells you whether refrigeration is necessary.

According to KitchenAid, millions of us have been making a big mistake with how we store our fruit and veg – and it could be ruining their flavour, texture and shelf life (stock image)
FOOD ITEMS THAT SHOULD NOT BE KEPT IN THE FRIDGE
1. Tomatoes
Cold temperatures can ruin the taste and texture of tomatoes as well as dull the flavour.
Experts say they should be left on the countertop or in a room temperature pantry instead.
2. Potatoes
Refrigerating potatoes converts their starches into sugars, resulting in an overly sweet taste and potentially harmful compounds when cooked.
They are best stored in a cool, dark, and well-ventilated place, such as a pantry or cellar. Avoid placing them near onions, as this can accelerate spoilage in both.
The texture also suffers; those sugary potatoes can get mealy, and they will brown too quickly when cooked.
3. Onions
Onions absorb moisture easily, which can lead to mould and mushiness in the fridge.
They should be stored in a dry, ventilated area away from direct sunlight. Once cut, however, onions should be sealed and refrigerated to maintain freshness.
4. Cucumbers
Cucumbers are sensitive to cold and can develop soft spots and a waterlogged texture when refrigerated for long periods.

Cold temperatures can ruin the taste and texture of tomatoes as well as dull the flavour (stock image)
They fare better at room temperature, ideally consumed within a few days of purchase. If refrigeration is necessary, keep them in the crisper drawer for no more than 1–2 days.
5. Bell Peppers
While many people refrigerate bell peppers, short-term storage at room temperature helps retain their crispness and flavour.
Cold temperatures can lead to pitting and faster deterioration of their skin. Store them in a cool, dry place unless they’ve been sliced or prepped when they can be stored in an airtight container in the fridge.
6. Avocados
Refrigerating unripe avocados can significantly slow down the ripening process.
For best results, keep them on the counter until they soften to the touch. Once ripe, they can be moved to the fridge to prolong freshness for a few extra days.
7. Squash
Winter squashes are durable and naturally suited to pantry storage. Cold storage can negatively impact their texture and cause premature spoiling.
They should be kept in a cool, dark place and checked regularly for signs of softening.
8. Apples
Apples emit ethylene gas, which can cause nearby produce to spoil faster in the fridge.
Though refrigeration can extend their life, it can also affect their texture and flavour. For best taste, store apples in a fruit bowl away from direct heat or sunlight.
9. Bananas
Cold temperatures can halt the ripening process and cause the peel to darken prematurely.
Bananas are best stored at room temperature until fully ripe, in a fruit bowl, pantry or a dedicated banana hook.
10. Berries
Berries are highly perishable and can become soggy and mouldy if not stored correctly.
While refrigeration can extend their shelf life slightly, moisture is the main culprit behind spoilage.
Store them unwashed in a breathable container lined with paper towel to absorb excess moisture.