Amazon Prime Day 2025 live: Top early offers to shop now

To celebrate the Prime Day sale, Amazon is giving Prime members six free PC games to keep forever.

The fan-favourite titles include Saints Row IV, Star Wars: Rebellion, Saints Row 2, Toem, Dungeon of the Endless Definitive Edition and Tomb Raider I-III Remastered.

A mix of both old and new games, some are must-plays and others are lesser-known hits you might have missed. Any free games you add to your account are yours to keep forever, even if you cancel your Prime subscription. To find out how to snap up the stellar offer, tech writer Steve has got a full lowdown below.

Whether you’re after a new iPad or a snazzy Apple Watch, Prime Day is the perfect time to take a bite out of Apple deals. From a discounted iPhone to a reduced MacBook, it’s the best time to bag a deal.

With deals set to land on 8 July, Prime Day is Amazon’s biggest shopping event of the year. While Apple products don’t go on sale all that often, Prime Day is one of the few times you’ll see meaningful discounts on the entire lot, and is the perfect summer warm-up to Black Friday.

True to form, senior tech critic Alex is on hand with the best Apple savings ahead of Prime Day.

As always, you have to be a Prime member to shop this week’s sale, so today is your last chance to sign up ahead of the shopping event. Good news for those hesitant to spend £8.99 per month, you can start a free 30-day trial today to access the deals, so long as you haven’t already used up a trial.

So, what is Amazon Prime? Not only can you enjoy free one-day delivery, but it also gives you access to a giant library of on-demand music, TV shows, and movies.

If you’re sold, our tech writer Steve has rounded up everything you need to know about Amazon’s premium subscription service, including how to sign up.

Much loved for its efficacious formula and affordable products, CeraVe needs little introduction. If you’re looking to stock up your bathroom cabinet for less, Prime Day always sees plenty of deals on the skincare brand. Case in point: the below offer.

CeraVe hydrating cleanser for normal to dry skin: Was £12.50, now £8.08, Amazon.co.uk

If you’ve not yet tried CeraVe’s hydrating cleanser, this 35 per cent reduction is the perfect opportunity. With ceramides and hyaluronic acid, this milky face wash cleanses without sensitivity thanks to its fragrance-free formula. Testing it in her guide to the best CeraVe products, beauty editor Lucy Partington was wowed at how it “works to remove makeup and cleanses quickly and easily.” In fact, she loved it so much that she chose it as our best buy.

Find more of the best beauty deals in Lucy’s guide:

Whether you’re upgrading to an 85in, 4K OLED cinema screen or you just want an affordable model for the bedroom, our tech writers have been busy rounding up the best TV deals to take advantage of in the Prime Day sales.

From Samsung to LG models, they’ve been handpicking offers on tried and tested televisions, so you know what’s worth buying. You can shop the best deals below.

Amazon Prime Day is known for mega discounts on electric toothbrushes, so there’s no better time to upgrade your current model.

In fact, some top models from Oral-B and Philips Sonicare are already discounted. Whether you’re after smart features like AI brushing feedback, pressure sensors, or simply a reliable brush that leaves your teeth feeling professionally cleaned, there’s likely to be a deal that suits your needs and budget.

Philips Sonicare DiamondClean smart: Was £399.99, now £203, Amazon.co.uk

In his review, Steve found the Diamondclean smart to be a premium electric toothbrush that combines sleek design with smart features. The standout detail is its “special charging glass,” which doubles as both a wireless charger and a regular rinsing cup: “a genuinely clever solution” for those mindful of bathroom aesthetics, even if not hugely practical.

The toothbrush itself is praised for its elegant look and long-lasting battery (lasting a week between charges). Plus, now you can grab one of your own with a 40 per cent discount.

Find more electric toothbrush discounts below:

Whether you need a lawnmower to get your garden in check or a cordless drill to tackle DIY, Prime Day is the time to invest in a new home improvement essential.

When it comes to investing in a new power tool, previous years have seen plenty of discounts on IndyBest tried and tested brands, including Black+Decker, Kärcher, Worx and Bosch. And you don’t even need to wait until the main event, as Lois has hunted down the best early offers.

Looking for an air fryer? You’re in luck, as the early Prime Day deals are only getting better. The kitchen appliances have soared in popularity over the past few years thanks to their ability to cook healthy meals using little to no oil. Plus, technology is improving with models offering roasting, baking, steaming, and pressure cooking.

However, prices vary. A good air fryer starts around the £60 mark, but the best models can reach more than £200. It’s always smart to see if you can grab an air fryer at a discount. From Ninja to Tefal, find top-rated discounted models below.

Behind Black Friday, Prime Day is the best time of the year to score a saving on big-ticket items like mattresses. Most people assume that Amazon isn’t a good place for sleep essentials, but there are some good bed deals hiding on the site.

Whether you’re ready to retire your worn-out mattress for something a little more luxurious or need an affordable option to kit out a guest room, there’s likely to be a deal to suit your budget. Previous years have seen impressive discounts of more than 40 per cent across the best tried and tested brands, including Simba, Stompa, Silentnight and Nectar.

From Dormeo to Silentnight, our resident sleep expert Sarah has rounded up the best mattress deals so far.

Beauty is always one of the biggest categories on Amazon Prime Day, and if you’re looking to pick up some bargain buys for your makeup bag, beauty writer Lucy has you covered in her curated guide to the best early offers. You won’t want to miss it.