Super Bowl weekend has finally arrived – and with the big game also comes the iconic commercials that are set to air all night, bigger and better than ever.
With the Seattle Seahawks taking on the New England Patriots on Sunday, several high-profile companies like Pepsi and Dunkin’ are capitalizing on the huge viewing numbers to draw in new customers.
The brands have hired A-list talent to star in their commercials, with a thirty-second slot on TV alone costing over $10 million this year, according to Forbes.
Ahead of this year’s Super Bowl, some ads and teasers have already been released to the public for a sneak peek.
Super Bowl LX is predicted to break records as the most viewed Super Bowl in history, per the outlet.
Last year’s Super Bowl ads generated over $800 million in gross revenue from advertising sales, with ads from Instacart, Pringles, and Uber Eats making headlines for their clever commercials.
This year, the ads will play in between quarters as the two teams fight it out for the Lombardi Trophy at the Levi’s Stadium in Santa Clara, California.
The Daily Mail has now rounded up the best and worst Super Bowl LX commercials starring some famous faces.
BEST SUPER BOWL 2026 ADS
Pepsi steals Coca-Cola polar bears
This year, Pepsi appeared to troll competitor Coca-Cola as it used a polar bear as the star of its Super Bowl commercial – an animal that’s long been a mascot of Coca-Cola.
In its new 2026 ad, Pepsi began with a blindfolded polar bear who was doing a taste test between Pepsi Zero Sugar and Coke Zero – only to figure out that Pepsi was what he preferred.
The clever ad then sees the polar bear going to a psychiatrist’s office, and later walking down the street and looking longingly into the window of a restaurant, where a table of four is enjoying a pepperoni pizza with cans of Pepsi Zero Sugar.
It ends with the polar bear attending a concert with another polar bear, as they suddenly appear on a ‘kiss cam’ holding Pepsi cans – seemingly a nod to last year’s viral Coldplay concert moment.
‘I Want to Break Free’ by Queen plays in the background throughout the ad.
Many TV fanatics took to X (formerly Twitter) to praise the commercial, as one person even declared that soda wars were ‘back.’
‘Pepsi has released its official Super Bowl commercial, stealing Coca-Cola’s legendary polar bear. The soda wars are back,’ the user wrote.
Another agreed, ‘Not just the Coca Cola Bear in a Pepsi ad, but a reference to that Coldplay kiss cam moment. Now that’s what you call a genius Super Bowl ad.’
Kendall Jenner trolls her ex-boyfriends for Fanatics Sportsbook
Kendall Jenner broke the internet with her Super Bowl ad for Fanatics Sportsbook which was released a few days before the big game.
The supermodel, 30, turned heads while poking fun at her string of high-profile NBA romances, all while confidently strutting through the commercial in a jaw-dropping black swimsuit that showed off her famously endless legs and sculpted figure.
‘Haven’t you heard? The internet says I’m cursed,’ Jenner deadpanned, as the rose adorning her teacup dramatically wilted and died mid-sip.
From there, the ad leaned fully into the mythology surrounding her dating history, with Jenner quipping that ‘any basketball player who dates me kind of hits a rough patch,’ before striking a match and tossing it into a basket overflowing with basketball jerseys.
At one point, she sauntered through a lavish mansion lined with portraits of herself alongside former flames, their faces conspicuously ripped out, as she teased: ‘While the world has been talking about it, I’ve been betting on it.’
Jenner then delivered one of the commercial’s most striking moments as she emerged poolside in the minimalist black one-piece, its daring high-cut silhouette accentuating her long limbs as she slipped into the water.
‘This pool?’ she mused. ‘Basketball boyfriend one missed the playoffs… I guess nobody was getting a ring in this house.’
The model continued her tongue-in-cheek tour of luxury, crediting each indulgence to a different ex’s supposed downfall, as it concluded with Jenner boarding a plane to go to the Super Bowl.
On social media, many praised the ad, with Hailey Bieber declaring it ‘so genius’ and sister Kourtney Kardashian writing that she was ‘laughing so hard.’
Xfinity re-wrote Jurassic Park history
In a creative re-imagination, Xfinity came out with a funny ad to air in the 2026 Super Bowl that saw an alternate ending to classic Jurassic Park if it had been powered by the home internet provider.
The commercial sees the cast – Laura Dern, Sam Neill, and Jeff Goldblum – of the 1994 hit film reunite, as it illustrates what the peaceful Jurassic Park would have looked like if it hadn’t experienced a security breach.
In the clip, an Xfinity tech quickly brings its systems back online, as Dern says, ‘That could have been bad.’
It was an ad that seemed to tickle X users in particular, as many were big fans of the commercial.
‘This made my week,’ one person wrote.
Another seconded, ‘This is the greatest ad of all time.’
‘One of the best commercials I’ve ever seen,’ someone else typed.
Sabrina Carpenter built her dream man for Pringles
Pringles employed Manchild singer Sabrina Carpenter for its iconic ad this year, which sees the pop star build her dream man out of Pringles.
The commercial opens with Carpenter wearing a short, white turtleneck dress, while on the phone.
‘I’m so tired of boys, I need a man,’ she says, before hearing a voice whisper, ‘build him.’
She then builds her new man out of the chip, whom she names ‘Pringleleo.’
The ad then sees the two going on dates around town, but with some challenges, as Pringleleo is made of chips, after all. In one scene, Carpenter accidentally knocks his head off as they pose for a ‘kiss cam’ at a sports game.
At the end of the ad, rabid fans swarm her at a premiere, and one accidentally knocks into Pringleleo, who collapses on the ground, only to be eaten by Carpenter and the rest of the crowd.
The commercial ends with the brand’s famous slogan, ‘Once you pop, the pop don’t stop.’
Melissa McCarthy starred in a ‘telenovela’ for e.l.f. Cosmetics
In a hilarious advertisement for e.l.f. Cosmetics, the brand tapped comedian Melissa McCarthy, who starred in a two-minute long telenovela called ‘Melisa’ for the brand, alongside Nicholas Gonzalez and telenovela actress Itatí Cantoral.
The ad sees the actress getting into a car crash which lands her in the hospital with just one day to learn Spanish before Bad Bunny stars in the Super Bowl halftime show.
Gonzalez then applies e.l.f.’s Glow Reviver lip oil to the star’s mouth, explaining that she needs to have ‘juicy lips’ in order to learn how to roll her ‘Rs’ and learn Spanish.
McCarthy struggles to pick up the language, but is finally able to do so with one final swipe of the lip oil given to her by the hot doctor, as the nurse, played by Cantoral, seethes with jealousy in the background.
The final swipe of lip oil transforms her into a true star, as she puts on a gold dress and suddenly can speak the language perfectly.
The ad is set to air right before Bad Bunny takes the stage.
Bud Light had a big football star in its Super Bowl LX ad
In its ad for the Super Bowl LX, Bud Light recruited former champion quarterback Peyton Manning, comedian Shane Gillis, and singer Post Malone to star in a major commercial for the beer company.
In the beginning of the clip, the three of them are talking altogether, as Manning holds a beer.
‘Is there enough for everyone?’ Post Malone asks the football player, who then says yes, as he points to a keg being rolled into the party.
However, the keg unfortunately falls over and crashes down the hill, leaving the entire wedding to run after it, as they all tumble down.
Gillis then appears, telling everyone that they didn’t need to run down the hill for the keg, as there was a trail all along.
Thankfully, everyone is able to get their hands on the keg, and Bud Light is served up to everyone.
NFL Tight Ends pay attention to their ‘tight end’ for Novartis
In a genius move, pharmaceutical company Novartis partnered with various NFL tight ends to advertise for its prostate cancer screening test.
The ad sees tons of tight end greats – past and present – doing relaxing activities, like lying down on a pool float, doing yoga, and petting horses.
The company was able to recruit icons like Rob Gronkowski, Tony Gonzalez, George Kittle and Colby Parkinson for the one-minute commercial.
‘You know what these tight ends are so relaxed about?’ former NFL head coach and prostate cancer survivor, Bruce Arians, says during the clip.
‘Prostate cancer screenings. They’ve learned that there’s a simple, finger-free blood test,’ Arians continued.
‘Roughly one in eight men will be diagnosed with prostate cancer, and I’m one of them. I’m here today because I caught it early.’
Emma Stone goes off the rails for Squarespace
In a hilarious commercial for website builder Squarespace, actress Emma Stone tries to negotiate with someone who owns her domain, emmastone.com.
The clip sees her holed up in a trailer on a fictional movie set, as her agent tries to work out a deal with the person who owns the site, as they claim that they’ve never even heard of Emma Stone before.
Stone then demands the phone, and begins to go off on the owner of the domain.
‘You listen to me you little piece of f****** s***, I make one f****** phone call, literally one, and your life becomes a bureaucratic sinkhole,’ she says.
‘Your bank will believe you’re deceased, your f****** mother will start a prayer email chain, your f****** mail will be f******* forwarded to some guy named Dale in Wisconsin,’ she yelled.
‘People will look at this exact moment, and they’ll say, “wow, that’s when it all really went to hell for him.” Bye,’ she concludes, hanging up the phone.
The commercial then urges viewers to get to their domain before they ‘lose it’ – literally and figuratively, like Emma Stone herself.
Chris Hemsworth is spooked by Amazon Alexa
To introduce the new Amazon Alexa+, the brand tapped Chris Hemsworth and his wife, Elsa Pataky, to star in the ad.
The ad begins as Pataky is having a nice chat with Alexa+, telling her that her Uber is almost here, while Hemsworth comes in to the room with a giant snake that he proudly caught.
Alexa+ immediately compliments Hemsworth’s snake, which creeps him out.
The rest of the commercial then shows Hemsworth imagining worst-case scenarios, paranoid that Alexa+ is going to try to kill him, as he thinks she may lock him in the garage, or trap him in their swimming pool.
But, in the end, it seems like the actor slowly warms up to the AI assistant, as she offers to make his life a bit easier by booking him a massage and a cinnamon scrub.
‘I do love a cinnamon scrub,’ Hemsworth admits.
Uber Eats continued with the theme of last year’s ad with Matthew McConaughey and Bradley Cooper
Uber Eats decided to follow its advertisement from last year, which saw Matthew McConaughey floating around a conspiracy that the NFL was created just to make people hungry.
He joked that the football league will do ‘anything to sell food.’
The ad continued with the theory in this year’s Super Bowl LX ad, keeping in McConaughey and adding Bradley Cooper to the mix.
It sees the How to Lose a Guy in 10 Days star floating his new theories to Cooper, following him while he’s on a run, putting away groceries, and cheering on his favorite football team, the Philadelphia Eagles.
‘When a quarterback runs, they call it a scramble,’ McConaughey begins telling Cooper. ‘You want a morning scramble, Bradley?’
In another scene, he says that a field goal post must have been designed after a fork.
Cooper continues to deny McConaughey’s theories, telling him that he’s simply ‘cherry picking.’
At the end of the commercial, the two ‘squash’ their beef over a bowl of nachos, while McConaughey cheekily points out that both ‘beef’ and ‘squash’ are still food – only adding to his conspiracy.
WORST SUPER BOWL ADS
Tom Brady for Pizza Hut
Former Super Bowl champion quarterback Tom Brady showed off his acting chops in a new commercial for Pizza Hut, but it didn’t exactly stick the landing with some fans.
The advertisement, set to play during Super Bowl LX, shows Brady ready to deliver pizza on the job, as he laments that one of the things he misses the most about football is saying ‘Hut!’
It’s why he began this ‘job’ with Pizza Hut, he says.
Brady delivers pizzas to customers, all while yelling ‘Hut!’ in their faces, before getting tackled by a grandmother at the very end, a call he says is ‘roughing the passer.’
However, some fans on X weren’t buying the ad, as they couldn’t believe that Brady, who is known for his healthy diet and strict workouts, would ever eat pizza.
‘I can’t imagine he’s touched a Pizza Hut pizza in the last 20 years,’ one person wrote.
Another agreed, ‘He went from pushing Alkaline water and saying he can’t eat strawberries because they’re not healthy enough to slanging pizza?’
Andy Cohen is the new face of Nerds Gummy Clusters
Bravo host Andy Cohen is the star of the Nerds Gummy Clusters Super Bowl ad, and some people seem to be confused by the choice.
In the ad, Cohen starts off by relaxing by the pool surrounded by adorable, animated, mini-nerds, and his new friend – a huge, ‘juicy,’ gummy nerd mascot, in honor of the brand’s new Juicy Gummy Clusters.
‘We gotta show the world the new you!’ Cohen exclaims, as he gives the gummy cluster a makeover.
He takes the gummy cluster shopping, where he transforms, and then accompanies Cohen to a movie premiere.
And, although the ad may seem cute, it’s leaving many fans perplexed.
One commenter typed on X, ‘I’d like to know the thought process behind Andy Cohen becoming the spokesperson for Nerds Gummy Clusters. It makes no sense.’
‘Who would buy anything after watching this?’ someone else penned on Instagram.
Svedka leaned all the way into AI in its Super Bowl LX ad
Popular vodka brand Svedka has no problem embracing artificial intelligence, as it will debut the world’s first AI-generated Super Bowl Commercial on Sunday.
According to The New York Post, the commercial was made by Silveside AI, a company that also created a controversial 2024 Coca-Cola ad.
In the new ad, they brought back their retired mascot, the Svedka ‘Fembot,’ having her star alongside new character ‘Brobot,’ according to Little Black Book.
The commercial shows the two bots making a drink together, and then dancing to ‘Super Freak’ by Rick James.
‘Shake your bots off,’ the ad reads.
On X, some were not too keen on the new ad.
‘Yep. Svedka bought the first vodka Super Bowl ad in 30 years and made it with AI. Alcohol drinking is at a 90-year low and this is what they went with?’ one person wrote.
Hims & Hers highlighted what they call an ‘uncomfortable truth’
Pharmaceutical company Hims & Hers, who went viral last year for their controversial ad about obesity and the modern healthcare system, is back again with another bold commercial.
This time, its ad, which is narrated by rapper Common, boldly opens with the sentence, ‘rich people live longer.’
The ad is meant to advertise the company’s new at-home testing, which includes a multi-cancer early detection test that can ‘produce false results,’ according to The Washington Post.
It then shows actors, including one that looks like Amazon tycoon Jeff Bezos, undergoing all kinds of wellness procedures and plastic surgery.
‘All that money doesn’t just buy more stuff, it buys more time. The wealth gap is a health gap,’ Common says.
‘The rich have healthcare that comes to them, custom-formulated peptides, specialists on call, and preventative care before they need it,’ he continued.
‘They get the best of everything, so why don’t you?’
Guy Fieri tricked viewers with his Super Bowl commercial for Bosch
Food Network icon Guy Fieri totally tricked viewers as he starred in a new ad for Bosch appliances.
In the beginning of the clip, Fieri looks completely unrecognizable as he is dressed in a plaid shirt, khaki pants, and a brown-haired wig while standing in a kitchen.
‘I’m just a guy, but when I use my Bosch appliances, I feel like more than just a guy,’ he says.
But hilariously, when he opens the Bosch refrigerator, he is transformed into Guy Fieri.
As he continues to use various appliances made by the brand, he transforms again and again from a regular ‘guy’ to Fieri.
However, some internet users didn’t seem to understand the concept of the ad.
‘So it’s all a marketing ploy? Why I never watched your show or gave a damn. Nobody can ever be who they are or truthful. Unreal,’ one user wrote in response to the ad on X.
A second person typed, ‘Never do that again.’
Hellman’s mayonnaise tapped Andy Samberg and Elle Fanning for a short commercial
In quite a short, thirty-second commercial, Hellman’s Mayo advertised with actor Andy Samberg and actress Elle Fanning, with a scene taking place in a deli.
The commercial sees Samberg channeling Neil Diamond, as he sports a denim jacket that reads, ‘Meal Diamond’ in huge, blinged-out letters.
‘I was born in this deli,’ Samberg sang.
He then broke into a rendition of ‘Sweet Caroline’ – but this time, it was ‘Sweet sandwich time.’
In an interview with The Hollywood Reporter, Fanning said that she hoped the ad would be ‘memorable.’
‘With Super Bowl commercials, everyone’s trying to have one that’s going to make a splash and impact and be memorable, and so I feel like this year, I hope we’ll do just the same,’ she told the outlet.
Instacart’s commercial is bananas
This year, Instacart tapped Ben Stiller and singer Benson Boone to star in its retro ad, which was directed by legendary filmmaker Spike Jonze.
In the commercial, the two portray a retro European disco-pop duo, singing about Bananas to highlight the company’s new Preference Picker product feature.
However, the two then battle it out over who can do a better backflip during the performance, as it’s a signature move of Boone’s – but when Stiller attempts it, he falls flat on his face, causing a total scene.
While the commercial itself may be hilarious, some viewers aren’t too happy with Instacart right now, as they recently added a $5.99 Regulatory Response Fee in New York City, per Fox Business.
Base44’s ad was extremely straightforward this year
Base44, which is an AI-powered platform that allows you to build apps, made its Super Bowl debut with an extremely simple and straightforward ad this year.
The commercial showed someone in an office who had built an app extremely easily by using Base44, as the rest of the office doubted her.
The rest of the ad showed how simple it was to build an app with the platform.
But overall, the commercial felt a little lackluster in comparison to its rivals.
Oikos Protein got Derrick Henry and Kathryn Hahn involved
Oikos Protein put out quite the simple ad starring Baltimore Ravens running back Derrick Henry and comedian Kathryn Hahn.
In the ad, the two were seen riding a San Francisco cable car while Oikos.
Suddenly, the cable car comes to a huge stall – but luckily, Oikos-powered Hahn was there to save the day, as she pushed the car back into motion.
Of course, it was all due to Oikos – but the whole piece felt a little cliche.
