The website makes it clear that this is the 'Biden-Harris Administration' whereas previous sites have referred to it as simply 'The Adminstration'


‘An important partner’: High-profile rebranding of the Biden-Harris White House is a reflection of the Vice President’s major role in new administration, according to Press Secretary Jen Psaki

  • A reporter asked Psaki if there was anything which should be read into the ‘re-branding’ of the Biden administration to the Biden-Harris administration
  • WH website makes prominent mention of the ‘Biden-Harris Administration,’ while Trump and Obama sites referred simply to ‘The Administration’
  • Psaki said: ‘It’s a reflection of the important role she will play moving forward’

Press secretary Jen Psaki has defended the high-profile branding of the ‘Biden-Harris White House’  because it emphasizes the vice president as an ‘important partner’ in the new administration.

A reporter asked Psaki if there was anything which should be read into the re-branding of the Biden administration to the Biden-Harris administration.

Psaki was referring to how the website broke from tradition, with the Trump and Obama administrations referring simply to ‘The Administration’ on their web pages.

She replied: ‘I would take from it that Vice President Harris is an important partner. She’s the first in the room, the last in the room on most occasions if she’s in town and not travelling around the country.

‘It’s a reflection of the important role that she will play moving forward.’

The website makes it clear that this is the 'Biden-Harris Administration' whereas previous sites have referred to it as simply 'The Adminstration'

The website makes it clear that this is the ‘Biden-Harris Administration’ whereas previous sites have referred to it as simply ‘The Adminstration’

As well as the whitehouse.gov website, the Twitter page says: ‘Welcome to the Biden-Harris White House!’ 

The White House site provides further information and invites people to ‘learn more about the people who carry out the priorities of the Biden-Harris administration’.

Under Donald Trump’s tenure the site referred to ‘The Administration,’ while also containing pictures of First Lady Melania and VP Mike Pence, similar to the layout of Biden’s page.

The Barack Obama webpage similarly referred to just ‘The Administration,’ while referring to the ‘Obama-Biden Administration’ lower down. 

Harris is playing a leading role and was last week nominated by the president to handle statements on the crisis at the Mexican border.

She has also taken a number of calls with world leaders on her own, despite only having domestic policy experience.

Psaki said: 'I would take from it that Vice President Harris is an important partner. She's the first in the room, the last in the room on most occasions if she's in town and not travelling around the country. It's a reflection of the important role that she will play moving forward.'

Psaki said: ‘I would take from it that Vice President Harris is an important partner. She’s the first in the room, the last in the room on most occasions if she’s in town and not travelling around the country. It’s a reflection of the important role that she will play moving forward.’

The Biden administration has so far been characterized by trying to put forward the president’s policy agenda and the work that his staff are undertaking, rather than have the focus on his personality.

Unlike the Trump administration, Biden has shied away from the spotlight and only gave his first White House press conference last week – after a record-breaking 65 days in office.

Republican critics claim that Biden has been put in top spot by the Democrat party solely to secure the White House but that the policies shining through are those of a hard-left wing which is now the prevailing force. 

The 78-year-old president is the oldest in the history of the United States and Harris would succeed him under the 25th amendment if he died.



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