Up next
Sunday Smiles – HotAir
Hailey Bieber’s name has mysteriously been ripped off her smoothie collaboration with a luxurious Los Angeles-based grocery store.
Erewhon quietly changed the name of the Hailey Bieber Strawberry Glaze Skin Smoothie after years of successful sales with the pricey beverage.
The $20 smoothie, which debuted in 2022, was originally a limited-time item but, due to popularity, found a more permanent spot on the menu until its recent disappearance.
The 20-oz beverage is still offered at the West Coast grocer’s locations, but is now only known as the Strawberry Glaze Skin Smoothie, the website shows .
While several have speculated why Bieber, the daughter of actor Stephen Baldwin and wife of Justin Bieber, cut ties with Erewhon, there have been no official statements from either party at this time.
Employees told the Los Angeles Times that they believed her contract had expired, but had little insight into what exactly happened.
The Daily Mail has reached out to Erewhon and representatives for Bieber for comment.
The skincare brand owner and influencer has previously said it is part of her routine to have one of the smoothies every day, and has credited the concoction for giving her glowing skin.
Even though the relationship between Bieber and her smoothie at Erewhon appears to have ended, customers are still asking for the ‘Hailey Bieber Smoothie’, a staff member said
Fans have speculated why Bieber, the daughter of actor Stephen Baldwin and wife of Justin Bieber, cut ties with Erewhon
The $20 smoothie, which debuted in 2022, was originally a limited-time item but, due to popularity, found a more permanent spot on the menu until its recent disappearance
Even though the relationship between Bieber and her smoothie at Erewhon appears to have ended, customers are still asking for the ‘Hailey Bieber Smoothie’ when they order, according to a staff member of the grocery store, who told Page Six.
‘All the customers don’t know. They still say Hailey Bieber. She’s not getting anything, but it’s good for us,’ the associate said to the outlet.
‘People still call it the Hailey Bieber. It rolls off the tongue better than saying Strawberry Glaze Skin Smoothie,’ another employee added.
‘It’s still the same ingredients, it’s still sweet. It still has the spirit of Hailey!’ the worker said of the pink-and-white drink, which consists of organic strawberries, almond milk, bananas, avocado, dates, maple syrup, collagen peptides, sea moss gel, and coconut cream.
Reviews on the drinks taste have varied but it appears that most enjoy the ‘fruity, creamy, strawberry flavor’.
The employee noted that the smoothie is by far the most popular item on the menu.
Hailey Bieber’s Strawberry Glaze Soft Serve Sundae is still available for $10.50.
The grocery chain has partnered with celebrities such as Sabrina Carpenter, Kourtney Kardashian, Billy Corgan, Bella Hadid, and Tinx, among others.
However, the healthy smoothies have more calories than a large Frappuccino from Starbucks – and a similar amount to a McDonald’s Big Mac burger, according to nutritionists.
Hailey Bieber’s Strawberry Glaze Soft Serve Sundae is still available for $10.50
The grocery chain has partnered with celebrities such as Sabrina Carpenter, Kourtney Kardashian, Billy Corgan, Bella Hadid, and Tinx, among others
The celebrity-backed drinks are thought to contain approximately 700 calories and almost 80 grams of sugar – 10 times that of a Krispy Kreme donut – per 20-oz serving.
In comparison, a large Sugar Cookie Almond milk Frappuccino from Starbucks has 440 calories and 74 grams of sugar.
However, Alabama-based dietitian Carolyn Williams told DailyMail.com: ‘It’s not going to improve your skin any more than another smoothie with fresh fruits in it.’
Far from ‘inspiring good decision-making and healthier communities,’ as claimed by the celebrity-favorite grocery store, these products risk significant weight gain if eaten often and are packed with expensive supplements that are effectively useless, say experts, as well as sugar.
The Daily Mail has previously attempted to contact Erewhon to obtain the nutritional information of the smoothie, which is not listed on the website. Erewhon said it did not have the information available.
