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Crumbl Cookies in Holmdel ready to open, bringing tasty...
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Crumbl Cookies in Holmdel ready to open, bringing tasty cookies to Brick, too

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HOLMDEL – Get ready cookie lovers.

Crumbl Cookies will open its new bakery at 2136 Route 35 in Holmdel on May 19, with a grand opening ceremony on May 20. The store is located at the Commons at Holmdel shopping center.

”We are trying to bring people together over a box of the world’s best gourmet cookies,” said Earl Koskie, franchisee and owner.

Crumbl Cookies is getting ready to open at the Commons at Holmdel shopping center on Route 35.

Crumbl is on an expansion streak in the Garden State. Franchise owners Darrell and Karen Doucette of Manalapan opened a bakery in Ocean Township, at Seaview Square shopping center, in January, the popular chain’s first store in New Jersey, and are planning another in Cherry Hill. In Ocean, customers lined up out the door to pick up boxes of the treats. In March, Koskie opened Crumbl Cookies in Clark.

Earlier: Crumbl Cookies bringing sweet treats to Holmdel

The Holmdel bakery will be the third to open in New Jersey. Koskie told What’s Going There that he’s also bringing Crumbl Cookies to Brick and is about to start construction of a cookie shop at Brick Plaza. The new spot may open around August or September, he added. 

Koskie and managing partner Marc De Corso plan to open another three bakeries in New Jersey.

”We have seen what the brand has done around the country and how it has really become such a huge part of every community,” Koskie said. “It is just one of those things that has become a staple for many people. We feel that New Jersey was such a perfect spot for it.”

Crumbl has a cult following on social media, with posts on Tik Tok and Instagram touting the scrumptious treats.

It is known for its rotating menu of cookies and its staple: a warm chocolate chip cookie. But every week, Crumbl rolls out five specialty flavors with names such as Lemon Glaze, Molten Lava, Churro, Chocolate Potato Chip and Cinnamon Fry Bread.

“Our customers really have a true connection to the brand, to the cookies,” De Corso said. “We have very loyal customers.”

Founded in 2017 in Logan, Utah, Crumbl now has more than 200 bakeries in 32 states. Its stores feature an open kitchen where customers can see the eggs cracked, the dough mixed and the cookies put in the oven. 

David P. Willis, an award-winning business writer, has covered business and consumer news at the Asbury Park Press for more than 20 years. He writes APP.com’s What’s Going There column and can be reached at [email protected] Join his What’s Going There page on Facebook for updates.

Source: Asbury Park

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