WHAT HAPPENED: Netflix decided not to increase its offer for Warner Bros.
WHO WAS INVOLVED: Netflix, Warner Bros. Discovery, Paramount Skydance, and the WBD Board of Directors.
WHEN & WHERE: February 26, 2026, in Hollywood, California.
KEY QUOTE: “We’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the transaction is no longer financially attractive.” – Netflix
IMPACT: Netflix will continue to focus on organic growth and invest $20 billion in quality films and series this year.
Netflix has announced it will not increase its offer for Warner Bros. This decision comes after Warner Bros. Discovery (WBD) informed Netflix that its Board of Directors had assessed an offer from Paramount Skydance (PSKY) as superior.
“We have been responsive to Warner Bros. Discovery’s ‘Superior Proposal’ notice, and at the price required to match Paramount Skydance’s latest offer, the deal would have created shareholder value with a clear path to regulatory approval. However, we’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the transaction is no longer financially attractive, so we are declining to match the Paramount Skydance bid,” Netflix said in a statement.
Netflix insisted that its business remains “healthy, strong and growing organically, powered by our slate and best-in-class streaming service.”
The Netflix-Warner Bros. merger was opposed by America First conservatives such as former Congressman Matt Gaetz, who wrote in The National Pulse in January, “This isn’t a merger to foster competition. The objective is outright control. Netflix already dominates streaming content. WBD already dominates content with a massive library and content creation ability at scale. Put them together and you don’t get ‘synergies.’ You get a vertically integrated behemoth that controls what gets made, what gets promoted, what loads fastest on your screen, and what quietly disappears.”
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