Trader Joe’s customers are going wild for a new Dubai-style pistachio dark chocolate bar — and it’s already flying off the shelves.
The $3.99 treat, made by the brand Patislove, debuted at stores nationwide this week.
It’s described as a blend of ‘authentic Middle Eastern flavor with modern sophistication.’
Shoppers in Arizona, Nevada, North Carolina, Texas, and Washington, DC, have reported seeing others ‘buying it by the basket.’
Some locations in California have already sold out.
‘It’s got a more crisp taste for the filling and the dark chocolate is quite thin,’ one fan wrote online. ‘Still, much better than the mall version — and an amazing price.’
Others noted the bars can crack easily due to the thin chocolate, but most agree: it’s worth it.
Some stores have now imposed purchase limits as demand surges.
The $3.99 chocolate bar has sold out in multiple locations after social media users claimed shoppers were ‘buying it by the basket’
Dubai-style pistachio dark chocolate bars became available at various Trader Joe’s stores this week
TikTok has flooded with viral videos of shoppers trying the new chocolate.
Multiple shoppers claimed it was delicious but ‘dangerous’ as its taste can make fans want nothing but to eat the Dubai-style treat.
‘It’s melting very fast in my hands but it’s really delicious… If you like pistachio and dark chocolate it’s definitely worth trying,’ TikToker Danielle’s Easts said in a clip.
Despite the hype, some shoppers on the social media platform weren’t as amazed by the chocolate.
‘It’s good but it’s not blowing my mind,’ a TikTok user known as mcdommalds said while eating the chocolate in her car.
‘Their crunchy part is really good,’ shopper Sila said in a video, adding she wished there was more pistachio flavor.
‘I think I like it. I wouldn’t be like dying to buy it again. I’d try it for the one time.’
Even though some commenters don’t understand the fame of Dubai-style chocolate, it has not stopped them from purchasing multiple boxes in stores.
The Dubai-style chocolate is one of many items that caused Trader Joe’s customers to ignite social media chaos
Reddit users spotted them at various locations while others claimed they were already sold out by the time they arrived at the store
A few shoppers compared the chocolate to Trader Joe’s mini tote bags, internet-famous products that debuted last year.
The totes appeared on hundreds of TikTok videos, leading to other products such as its $4 insulated tote bags and ‘Tote-ally eye-catching’ mini insulated bags.
Customers would wait in lines outside the store just to purchase one bag.
Once the bags sell out, they appear on sites like eBay and Facebook Marketplace and occasionally sell for $500.
Besides the fashion accessories, shoppers stirred up social media chaos over the return of Carrot Mini Sheet Cake, a fan-favorite dessert that debuted last year.
The sheet cake quickly flew off shelves after the relaunch and is still selling for $5.49 to $5.99 in stores.
While all Trader Joe’s products are different, the chocolate, bags, and cake all have one thing in common, they’re available in stores for a limited time only.
