The biggest sales event of the year, Black Friday is fast approaching (it lands on Friday 28 November, FYI) and for parents like me, it’s the perfect time to tick off those big-ticket Christmas presents for the kids, such as the Toniebox.
It’s one of the most sought-after gifts for children of all ages, from babies just discovering music to older kids who love independent listening. Plus, it’s screen-free, simple enough for toddlers to use on their own, and packed with charming character figures (known as Tonies) that bring stories and songs to life. It’s no surprise that it’s a firm IndyBest favourite, featuring in nearly all of our age-based gift guides for children – and often securing the top spot.
As a parent myself to a three-year-old, I can say from experience just how loved this little box is. My daughter received her Toniebox for her first birthday and still listens to it daily. It’s brilliant for winding down at bedtime, keeping her entertained during quiet time, and even makes long car journeys much calmer.
With the launch of the new Toniebox 2 (£99.99, Amazon.co.uk), which arrived in the UK in mid-September 2025, I’m fully expecting to see discounts on the original model come Black Friday. For now, though, there are already a few bundle offers on both versions of the audioplayer with small savings, as well as some Tonies figures currently on sale.
I’ll be keeping this page updated with all the latest Toniebox Black Friday deals and offers as they drop, so do keep checking back. In the meantime, we’ve rounded up the best Toniebox deals and bundles to shop right now.
The best early Black Friday Toniebox deals to shop now:
Tonies blue starter set bundle: Was £149.99, now £106.24, Amazon.co.uk
If you’re looking for a starter set to kick off your little one’s Tonies adventure, this Toniebox bundle is a fantastic pick. The blue Toniebox comes with four adorable Julia Donaldson Tonies, featuring stories and songs from Snail & The Whale, Gruffalos Child, Stick Man, and Zog – perfect for hours of screen-free storytelling fun.
The Toniebox has featured in many of IndyBest’s gift guides for kids, even taking the top spot in our roundup of the best gifts for three-year-olds, in which tester Luciana Bellini praised it as being “hugely popular with kids and parents alike”, thanks to its easy, kid-friendly design – simply pop a Tonie on top and the adventure begins.
Tonies Toniebox 2 starter bundle: Was £189.93, now £164.99, Naturalbabyshower.co.uk
If you’re ready to step up to the latest in screen-free listening fun, the new Toniebox 2 is a brilliant pick. This bundle enables you to choose from a range of fresh new colours and you also get six Tonies figures to start your little one’s listening adventure – all while saving £25.
The Toniebox 2 is designed so that it can be used by younger children (ages 1+) and adds smart bedtime and wake-up features, plus a dynamic rainbow light ring and compatibility with interactive Tonieplay games, while still working with all existing Tonie figures.
Parenting writer Katie Byrne chose the Toniebox 2 as her best gift for babies, writing: “New for 2025, the Toniebox 2 feels like the ultimate blend of fun and function for babies, encouraging them from an early age to enjoy listening to stories, as well as providing soothing comfort at bedtime.” She added that it’s a gift that’s “built to last” and will “help keep your baby entertained well into their childhood”.
Tonies Paddington Bear: Was £14.99, now £12.74, Boots.com
The Tonies Paddington Bear figure currently has 15 per cent off at Boots, making it a great value pick for kids. The figurine includes A Bear Called Paddington, which is the first in a series of novels written by Michael Bond, and is narrated for Tonies by Stephen Fry. It’s perfect for bedtime, car rides, or independent playtime.
Tonies Disney ‘The Incredibles’: Was £14.99, now £10.99, Currys.co.uk
Looking for a fun new Tonie for your little one? This Disney The Incredibles figure is now on offer with a £4 saving. Just pop Mr Incredible onto a Toniebox and kids can dive into 60 minutes of storytelling magic about the crime-fighting superhero family as they set out to save the world while keeping their true identities a secret.
Tonies Peppa Pig George Pig audio figure: Was £14.99, now £11.99, Tonies.com
Got a little Peppa Pig fan at home? The Tonies George Pig figure is a must-have. Just pop George onto a Toniebox and let the fun begin – kids get nearly an hour of adventures with Peppa, George, and their friends, packed with music, voices, and silly sound effects. Any Peppa fan will be thrilled to hear their favourite characters come to life.
When is Black Friday?
Black Friday officially takes place on Friday 28 November, with the sales event running through the weekend to Cyber Monday on 1 December. However, the deals season tends to start much earlier, with the first offers landing from the start of November.
Why you can trust IndyBest reviews
Here at IndyBest, our team of experts track the price of popular products year-round, so we know to spot a genuinely good deal from a dud. When it comes to guiding you through Black Friday deals on the Toniebox, Sarah Jones knows her stuff. As IndyBest’s assistant editor, with nearly a decade of experience testing a wide range of products, she has honed an expert eye for quality, value, and usability.
Beyond her professional expertise, Sarah is a parent herself, giving her firsthand insight into what truly matters when it comes to toys and gadgets such as the Toniebox. She knows how to spot products that are worth the investment and can identify the best deals to make sure shoppers get real value this Black Friday.
Looking for more Black Friday savings? These are the best Kindle paperwhite deals to expect
