The World Cup usually attracts plenty of A-listers but as football’s biggest tournament unfolds across Mexico, the United States and Canada, it’s also now influencers, content creators and social media personalities that appear on our screens.
From football-focused creators and lifestyle influencers to viral internet stars, the tournament has become a gathering place for some of the most recognisable faces online. It’s no longer just Shakira, David Beckham and Ryan Reynolds in the stands.
England’s opening clash with Croatia proved particularly popular, attracting a host of well-known creators eager to document the occasion for their millions of followers.
Elsewhere, Mexico’s meeting with South Africa and the USA’s match against Paraguay also drew influential personalities keen to share the World Cup experience with their audiences around the world.
For some, their attendance reflected national pride. Others were there to create content and immerse themselves in the atmosphere of the world’s biggest sporting event. Whatever the reason, their appearances quickly became talking points among fans both inside the stadium, across social media and at home.
Here’s a look at some of the biggest influencers and online personalities who are soaking up the biggest World Cup ever.
Angry Ginge – England vs Croatia
Popular content creator Morgan Burtwistle, known as Angry Ginge, was among the football personalities spotted at the tournament.
The Manchester United supporter – who attended the England vs Croatia game – has built a huge online following through his football-focused streams, match reactions and collaborations with some of the biggest names in the creator space. His rise has made him one of the most recognisable football influencers in the UK. Most known on traditional screens for winning I’m A Celebrity.
Ethan Payne, better known online as Behzinga (bottom centre), also attended England’s opening game of the tournament with several other UK-based YouTuber’s and streamers
Behzinga – England vs Croatia
Ethan Payne, better known online as Behzinga, also attended England’s opening game of the tournament. A founding member of the Sidemen, Behzinga has amassed millions of followers through YouTube content, podcasts and charity events.
He has also become known for documenting his fitness journey and using his platform to discuss health and wellbeing. He currently has 4million followers on Instagram alone.
Becky G – Mexico vs South Africa
Singer Becky G attended the match as part of a star-studded crowd.
The California-born performer has established herself as one of the leading names in Latin music, earning international success with songs including Mayores and Sin Pijama. She was present at the Mexico vs South Africa game, alongside Tyla.
Tyla – Mexico vs South Africa
South African singer Tyla was among the notable names watching the match between Mexico and South Africa.
The Grammy-winning artist has become one of Africa’s breakout stars in recent years, earning worldwide recognition following the success of her hit single Water.
Singers Tyla and Becky G were shown on the TV cameras watching Mexico vs South Africa
Calfreezy – England vs Croatia
Calfreezy, whose real name is Callum Airey, was among the creators spotted at the tournament. He initially gained popularity through FIFA gaming videos before successfully transitioning into football and lifestyle content.
Over the years, his channel has evolved to include travel series, football challenges, interviews and behind-the-scenes access at major sporting events. A long-time friend and collaborator of the Sidemen, Calfreezy has become one of the most recognisable football content creators in the UK. His Instagram following currently stands at 1.6m.
Calfreezy (R), whose name is Callum Airey, was among the creators spotted at the tournament
Lewis Bowden – England vs Croatia
Lewis Bowden has developed a reputation as one of football content’s emerging personalities. Known for producing fan-focused videos, football interviews and creator collaborations, Bowden has built an audience through his coverage of matches and major football events.
His content often combines traditional football reporting with a social media style designed to ‘bring supporters closer to the action’. Bowden has also stepped into the world of influencer boxing, competing under the Misfits Boxing banner. He made his debut against George Stokey on the undercard of Misfits X Series 018 in Newcastle, earning a unanimous decision victory to maintain an undefeated 1-0 record.
AB – Multiple games
AB has become a familiar face within football’s creator community thanks to his energetic match day content and regular appearances alongside some of the industry’s biggest names.
His content focuses heavily on football culture, fan experiences and creator collaborations. Through YouTube, TikTok and other social media, he has built a growing audience among younger football fans, boasting 488k subscribers on YouTube.
Theo Baker – Multiple games
Theo Baker is one of the most established names in football YouTube. Since launching his channel more than a decade ago, he has built a large following through football challenges, player interviews, stadium visits and behind-the-scenes content.
Baker has worked with professional clubs, elite footballers and major brands, while his coverage of tournaments and football culture has helped make him a respected figure within the sport’s digital media landscape. As it stands, he has 567k followers on Instagram.
Chazza – England vs Croatia
Chazza has built a loyal following through football-related content, creator collaborations and appearances in videos alongside some of the UK’s biggest online personalities.
Known for his humorous style and football-focused content, he has become a recognisable figure among younger audiences. He is also a key member of The Bov Boys, a creator group whose weekly videos – released every Friday – have attracted a dedicated audience. Chazza’s Instagram following stands at 232k.
Reeve – England vs Croatia
Reeve is a long-standing creator whose content sits at the intersection of football and gaming. Originally gaining popularity through FIFA videos, he has expanded his output to include football discussions, challenge videos and commentary on the sport’s biggest stories.
Today, he is a regular voice across football media, frequently appearing on both the popular Pitch Side and Back Side podcasts, where he offers analysis, debate and insight alongside fellow creators. Away from football, Reeve has also found success with Teed Off Golf, a weekly series released every Thursday that combines golf, comedy and creator collaborations.
IShowSpeed – Multiple games
Darren Watkins Jr, better known as IShowSpeed, is one of the biggest internet personalities in the world. The American streamer rose to fame through high-energy live broadcasts, gaming content and viral clips that have been viewed hundreds of millions of times.
In recent years, football has become a major part of his online identity, particularly through his support for Cristiano Ronaldo and his attendance at some of the sport’s biggest events. His enormous global audience has helped introduce football to millions of younger fans.
Throughout the 2026 World Cup, he will be streaming live watch-alongs on YouTube alongside FoxOne, offering real-time reactions and fan-led discussion as the tournament unfolds. He was seen meeting Brazil legend Ronaldo during Brazil’s first game against Morocco last week.
IShowSpeed has been to multiple World Cup games so far, broadcasting to his huge audience
Jolie Sharpe – Multiple games
Jolie Sharpe, who first gained widespread attention after a viral interview with Daily Mail Sport during Euro 2024, has been among the influencer faces spotted at the World Cup. The content creator quickly turned her newfound popularity into a growing media career, building a substantial social media following and working with a range of major brands, broadcasters and sports organisations.
Since her breakthrough, Sharpe has collaborated with DAZN on boxing coverage and has become a regular presence at high-profile sporting events.
During the 2026 FIFA World Cup, she has already been seen working alongside tournament sponsors Sure and Adidas, further cementing her status as one of the emerging personalities in sports and entertainment content.
Thogden – Multiple games
Thogden has become one of the most recognisable football content creators in the world through his extensive coverage of matches across Europe and beyond.
The Bolton Wanderers supporter, whose real name is Theo Ogden, built his audience by documenting his experiences travelling to games, producing matchday vlogs, fan reactions and behind-the-scenes content from some of football’s biggest events.
Over the years, his channel has evolved from supporting his hometown club to covering major tournaments, Champions League fixtures and international football around the globe.
Most recently, Thogden has been spotted at the World Cup covering both Mexico’s opening match and England’s first group-stage fixture. His content from the tournament has generated plenty of attention, with some fans in the stands playfully targeting the YouTuber during filming, appearing in the background of his videos to wave at the camera, make rude gestures and attempt to disrupt his recordings.
Burnt Chip – England vs Croatia
Burnt Chip, whose real name is Josh Larkin, has been a familiar face in football content for more than a decade.
A lifelong Leyton Orient supporter, he first gained popularity during the early FIFA YouTube boom and has remained relevant by evolving his content alongside the football creator scene. Whether he’s filming challenges, travelling to matches or documenting fan experiences, his videos tend to focus on the lighter side of football culture.
Football remains at the heart of almost everything Burnt Chip does. He was seen attending England’s opening game of the tournament against Croatia.
W2S – Multiple games
Harry Lewis, better known online as W2S, is one of the UK’s biggest internet personalities and a founding member of the Sidemen.
Rising to fame through FIFA videos, football challenges and comedy content, Lewis helped pioneer a generation of football-focused creators on YouTube.
Over the years, his content has evolved beyond gaming to include large-scale entertainment projects that regularly attract millions of views. Despite maintaining a lower public profile than some of his fellow Sidemen members, W2S remains one of the most influential figures in online entertainment, with a fanbase spanning the globe.
Heinz Baines – Multiple games
Heinz Baines, whose real name is Ryan McCaul, has become a regular presence around major football events, building a following through his fan-focused coverage and appearances alongside other creators in the football space.
His content often centres on the matchday experience, capturing the atmosphere around stadiums and the reactions of supporters before and after games. He currently boasts 243k followers on Instagram and streams live on Twitch every day.
Heinz Baines, whose real name is Ryan McCaul and is pictured with Angry Ginge, has become a regular presence around major football events
Power & Precision – England vs Croatia
Cameron Corp, known online as Power & Precision, has carved out a niche in the football creator world through a mix of match day content, fan interactions and straight-talking commentary on the game. His content tends to lean into the raw, in-the-moment side of football culture rather than heavily produced formats, often capturing reactions from stadium trips, big fixtures and creator meet-ups.
He was recently seen attending Brazil’s 1-1 draw with Morocco.
Makai Fray – Multiple games
Makai Fray was among the creators in attendance at Mexico’s opening World Cup match against South Africa, joining a growing list of influencers documenting their experiences from football’s biggest tournament.
Fray has built a sizeable social media following through his light-hearted comedy content, amassing more than 1.2m followers on TikTok and a further 644,000 on Instagram. Much of his content revolves around humorous skits, viral trends and everyday situations, with some of his most popular videos featuring his visits to hairstylist India Renee.
Emily Austin – Multiple games
Emily Austin has become one of the most recognisable American personalities on social media, building an audience of more than 2.6m followers on Instagram through interviews, event coverage and behind-the-scenes.
The broadcaster and content creator has worked extensively across boxing, basketball and football, interviewing athletes, celebrities and public figures throughout her career. During the 2026 FIFA World Cup, Austin has been working with DAZN Football and has been spotted covering both France’s clash with Senegal and Mexico’s opening match against South Africa.
Emily Austin has become one of the most recognisable American personalities on social media
