Cole Palmer has finally been granted the ‘Cold Palmer’ trademark after a battle with a French vineyard.
Last year, Palmer made a move to trademark both his ‘ice cold’ celebration and the name ‘Cold Palmer’ in the hope of using them to sell a number of different products. These include clothes, food, toys, toiletries, razor blades, diet drinks and alcohol.
However, the latter was opposed by a revered vineyard in the south west of France. Chateau Palmer, which is in the Margaux region in Bordeaux, believed a trademark of the name would be a threat to its own image.
And after legal proceedings, Chateau Palmer – who sell their wine for as much as £750-a-bottle – won their battle, according to The Sun, with Palmer’s legal team amending its Intellectual Property Office documents to reflect that.
But, weeks on, Palmer has now been granted the ‘Cold Palmer’ trademark and can now sell a number of items relating to the phrase.
Via The Athletic, Palmer, who submitted the request to the government’s Intellectual Property Office in November, had his application approved on Friday.
Cole Palmer has been granted the trademark for ‘Cold Palmer’ after his initial application faced backlash
Chateau Palmer, a revered vineyard, outlined its opposition to Palmer’s application
The application means no one can use the ‘Cold’ nickname for commercial use without the midfield star’s permission.
He reportedly now intends to sell items such as soaps, bath salts, underwater vehicles, Christmas crackers and teddy bears.
Palmer is believed to have amended the application to drop any reference of wine after backlash from Chateau Palmer. It still covers a range of other alcoholic drinks, including spirits and alcoholic energy drinks.
The trademark has been granted until November 25 2034, when it can be renewed again for another 10 years for free.
The ‘Cold Palmer’ celebration first came about in December 2023 when the star scored during a 3-2 victory at Luton. However, after the game, Palmer explained the story behind the move and how it wasn’t actually his own idea.
The England international revealed he got the idea from fellow City academy graduate Morgan Rogers, who had celebrated in a similar way when scoring for Middlesbrough against West Brom the previous week.
He told the now Aston Villa man that he would do the same when he next scored and has now made it his own.
‘What they’ve obviously done is they’ve cast the net really wide, which isn’t uncommon for trademarks,’ Sebastian Stewart, a lawyer at Bristows LLP told the Athletic.
Chateau Palmer is in the Margaux region and sells their wine for as much as £750-a-bottle
But the application was amended with all references to wine removed and he can now sell items such as teddy bears and Christmas crackers
‘What the applicant will often do is they’ll apply to register goods and services in as many different categories as possible, just because that will give you the option if you did want to put your branding on an item later down the line and you’ve stopped any third parties from doing so.’
Palmer is also trying to trademark his shivering celebration, but it has not been registered. It is a commercial trademark, but would not stop players doing the same celebration.
In an older interview with the Daily Telegraph, the 23-year-old said of his celebration: ‘It symbolises joy, passion and hard determination for the game, plus it’s funny as it works well with my name.
‘Everyone knows it’s my celebration. Lots of people might have done it, but everybody knows it is my celebration.’
