- The sponsorship deal is set to earn Ligue 1 $65 million over the contract’s life
- The name of the league will change from Ligue 1 Uber Eats to Ligue 1 McDonalds
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McDonald’s is set to take over as the sponsor of the highest division in French soccer after striking a three-year deal with Ligue 1.
The fast-food chain is set to succeed Uber Eats as the title sponsor of the French league thanks to a deal that is reportedly worth $65 million [60 million euros], according to L’Equipe newspaper and RMC Sport.
According to the reports McDonald’s proposed to pay around 20 million euros per season from next season.
Uber Eats currently pays 15 million euros per season as part of their sponsorship deal.
The name of the league is set to change from Ligue 1 Uber Eats to Ligue 1 McDonald’s.
French topflight Ligue 1 is set to have a new sponsor for the next three seasons moving forward
Ligue 1 is set to change their sponsor from Uber Eats to global fast foot giant McDonald’s
The league said in a statement to the AP it is in ‘active discussions about the naming of Ligue 1 for future seasons’ but would not comment on rumors.
It added it ‘will communicate once the decisions have been finalized and validated by our governing bodies.’
McDonald’s declined to comment on the reported deal and the amounts involved.
‘As an active partner in amateur sport, and football in particular, we are particularly keen to hear about opportunities to support French sport,’ the Chicago company said.
Hours after the news of the new sponsorship Ligue 1’s biggest team PSG recorded a 2-1 win in the Champion’s League against La Liga’s Real Sociedad.
The win pushed PSG through the round of 16 to the Champions League quarterfinals for the first time since the 2020-2021 season.
