Preston North End are seemingly set to announce a kit sponsorship deal with viral potato makers SpudBros.
The Championship club have teased fans with a pair of videos hinting strongly at what could be an iconic partnership.
SpudBros have reached internet fame by sharing videos of them serving up hot potato snacks to customers from their truck in Preston, attracting visitors from across the world.
The Lancashire culinary crew have racked up 4.2 million TikTok followers and even expanded to a central London store, such is their popularity.
It will mark quite the departure from Preston’s incumbent shirt sponsor. PAR Group, a rubber and plastics engineering firm, have had pride of place on the jersey since the 2021-22 season.
Preston ignited interest in their new sponsors when they shared a video of a player doing keepy-uppies with a potato at their Euxton training centre on Tuesday.
That was followed by a joint Instagram post with SpudBros showing midfielder Mads Frokjaer-Jensen ordering a potato, beans, and cheese snack.
In the video, the Dane is jokingly told he’ll be getting a three-match ban for wanting his beans placed before his cheese – surely the logical choice – before a member of staff unfurls a kit.
‘This will be epic and massive for you and the whole of Preston, legends,’ one fan commented.
‘Here comes fame to PNEFC,’ said another.
‘Can’t wait this is gonna be massive,’ one commented.
More to follow.
Football League Championship
