China’s broadcasting regulator put forth new rules on Saturday that forbid minors under 16 years from watching livestreaming content after 10 p.m.
The proposed rules also require online livestreaming platforms to bar minors from tipping livestreamers, such as the common practice of buying them gifts and sending them cash.
China’s State Administration of Radio and Television said in a statement that such livestreaming platforms have led minors to indulge in such tipping practices, causing their physical and mental health to be seriously damaged.
The massive livestreaming market in China has been growing rapidly. The real-time online selling phenomenon — also called “live commerce” or “livestreaming e-commerce” — took off in China after the onset of the coronavirus pandemic in 2020.
Such platforms sell goods directly to consumers via what can be hours of live video. Apart from individual personalities, sellers also include tech giants such as Alibaba‘s Taobao marketplace, Kuaishou and Pinduoduo.
— This is breaking news. Check back for updates.
Source: DUK News